RBW Faces Up With AI-Based Casting Platform 'Castic'

*This content was translated by AI.

RBW, a comprehensive content company, will join hands with AI-based casting platform Castik to discover the next generation of girl groups.

RBW will release the announcement of "RBW ONLINE AUDITION" through global casting and fandom platform Castic, recruiting new girl group members to lead the next generation of global markets by June 30.

This audition features a new partnership with AI-based technology platforms while maintaining the existing reception channels, e-mail and SNS channels. This is a strategy to maintain the accessibility of existing recruitment methods and to further enhance the expertise of the talent discovery system through collaboration with digital platforms.

RBW plans to build a more systematic and three-dimensional selection process by combining its years of new development know-how and advanced technology-based systems. Through this, we plan to accelerate the development of next-generation runners who will be active in the global K-pop stage.

Castick is a machine learning driven casting operation platform based on video applications. When an applicant uploads his or her existing paper profile and portfolio to the platform, AI-based OCR (Optical Character Recognition) technology automatically recognizes and extracts the portfolio, converts it into a digital application, and even writes a self-introduction. The applicant DB, which submitted the application, reduces the review time of the person in charge by more than 80% compared to the previous one through the first shortlist, thereby realizing time and cost savings at the same time.

In addition, it is optimized for securing a global talent pool as it has a structure that allows support without distinction between domestic and foreign regions. This is why RBW selected Castic as the audition platform. It was crucial that a data-based systematic applicant management system could be established away from e-mail-oriented support methods.

Two pillars, efficiency and globalization, played a role in the core background of the use of castic. Through the introduction of Castic, RBW will realize △ Integrated DB of applicant video and profile data △ Improve screening efficiency through first short listing △ Unified window for applicants from overseas such as the United States, Japan, and Southeast Asia. RBW, which has a global K-pop fandom, will secure infrastructure to expand its talent search network to overseas regions.

In the industry, this case is considered a leading move to lead the entertainment audition industry's digital transformation (DX) and AI transformation (AX). RBW has secured speed and expertise at the same time by adopting an external technical cooperation method through a professional casting platform.

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*This content was translated by AI.