No. 1 BTS, No. 2 Wanna One, No. 3 SEVENTEEN.

*This content was translated by AI.

• Boy Group Brand Reputation April 2026

According to the analysis of big data in April 2026 of boy group brand reputation, it was analyzed in the order of No. 1, BTS 2, Wanna One 3, and Seventeen.

The Korea Corporate Reputation Research Institute measured 79,966,049 boy group brand big data measured from March 11, 2026 to April 11, 2026, through consumer behavior analysis to measure the participation index, media index, communication index, and community index for boy group brands. Compared to 61,006,053 boy group brand big data in March, it is up 31.08%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Boy group brand reputation analysis can measure negative evaluation of boy groups, media interest, and consumer interest and communication. The recommendation data of brand reputation in which consumers participated is also included as a weight.

In April 2026, boy group brand reputation ranking 30th was analyzed in the order of BTS, Wanna One, Seventeen, ENHYPEN, Stray Kids, Big Bang, THE BOYZ, EXO, SHINee, Tours, Cortis, Shinhwa, Super Junior, NCT, Boy Next Door, BTOB, Infinite, ALPHADRIVEONE, Zero Base One, ATEEZ, MONSTA X, 2PM, Rise, Astro, Treasure, Highlight, VIXX, ONF, IDIT, and TVXQ.

The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the boy group brand reputation, was analyzed to be 22,897,786 with the participation index of 748,959 media index of 5,465,032 communication index of 7,191,522 community index of 9,492,273. Compared to the brand reputation index of 8,622,083 in March, it rose 165.57%.

In second place, Wanna One (Kang Daniel, Park Ji-hoon, Lee Dae-hwi, Kim Jae-hwan, Ong Seong-wu, Park Woo-jin, Lai Guan-lin, Yoon Ji-sung, Hwang Min-hyun, Bae Jin-young, Ha Sung-woon) brand was analyzed as 4,513,178 with the participation index of 79,254 media index of 542,641 communication index of 1,431,973 community index of 2,459,310. Compared to the brand reputation index of 2,905,234 in March, it rose 55.35%.

The third, Seventeen (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, Dokyeom, Mingyu, The8, Seungkwan, Vernon, and Dino) brand was analyzed as 3,913,634, with the participation index of 67,336 media index of 546,252 communication index of 2,253,829 community index of 2,046,217. Compared to the brand reputation index of 4,006,878 in March, it fell by 2.33%.

The 4th and ENHYPEN (JUNGWON, J, Jake, Sunghoon, Sunwoo, and Nikki) brand was analyzed as 3,557,928 with the participation index of 158,098 Media Index of 862,265 Communication Index of 1,272,706 Community Index of 1,264,859. Compared to the brand reputation index of 2,171,294 in March, it rose 63.86%.

The fifth-ranked Stray Kids (Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N) brand was analyzed as 3,311,143, with the participation index of 53,088 media index of 487,833 communication index of 1,315,022 community index of 1,455,201. Compared to the brand reputation index of 4,341,278 in March, it fell 23.73%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of big data analysis in April 2026, the BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand ranked first. The boy group brand category is up 31.08%, compared to 61,006,053 boy group brand big data in March. According to the detailed analysis, brand consumption rose 39.30%, brand issues rose 36.24%, brand communication rose 24.71%, and brand diffusion rose 32.90%, according to the reputation analysis.

"The BTS brand, which ranked No. 1 in big data analysis in April 2026, was highly analyzed as 'performing, intuitive, and starting' in link analysis. In the keyword analysis, "ARMY, Arirang, Concert" was highly analyzed. In the positive negative ratio analysis, the positive ratio was analyzed at 95.12%. According to the detailed analysis of BTS's brand reputation, brand consumption rose 410.21%; brand issues rose 239.94%; brand communication rose 112.91%; and brand diffusion rose 171.99%, according to the brand big data analysis.

Boy Group Brand Reputation For April 2026, BTS, Wanna One, Seventeen, ENHYPEN, Stray Kids, Big Bang, THE BOYZ, EXO, SHINee, Tours, Cortis, Shinhwa, Super Junior, NCT, Boy Next Door, BTOB, Infinite, ALPHADRIVEONE, Zero Base One, ATEEZ, MONSTA X, 2PM, Rise, Astro, Treasure, Highlight, VIXX, ONF, TVXQ, Kick Flip, TOMORROW X TOGETHER, Pentagon, Block B, Got7, Winner, SF9, 2AM, CRAVITY, FT Island, B1A4, ONEUS, P1

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*This content was translated by AI.