The veiled ILLIT boldly declares, "Your favorite is me."

*This content was translated by AI.

The group ILLIT (Yoon-a, Min-ju, Moka, Won-hee, Iroha) demonstrated an even more diverse ability to embody various concepts.

On the 24th, ILLIT posted concept photos and a film for the 'IT'S ME' version of their 4th mini album 'MAMIHLAPINATAPAI' on the group's official SNS.

This version is closely tied to the message of the title track 'It's Me.' It captures the moment when, after a first date, the group boldly exclaims, "Your favorite is me!" as they grapple with defining their relationship with the person they like.

The style featuring veils as a key element symbolizes not waiting to be chosen by someone else, but taking the initiative to confess. It aligns visually and narratively with the previously released title track campaign film, adding another layer of enjoyment for viewers.

The 'ILLIT Core' style, infused with street sensibility, is particularly intriguing. The members combine delicate lace, frills, and balloon-style outfits with sporty sneakers and hats to create a cool atmosphere. From Moka, who made a bold image transformation with a bleached short cut, to the other members, their wide-ranging concept versatility is evident, going beyond just cute and adorable images.

The concept film features each of the five members' distinct confession styles. They hesitate briefly before resolutely moving forward without hesitation, or stride forward with unwavering confidence, free from any doubt. At times, they are shown completely immersed in their own emotions. The sensory direction that follows the members' emotional arcs allows the message of the new song to be enjoyed from multiple angles.

ILLIT is dropping hints about the title track. The previously released 'It's Me' campaign film has garnered popularity with its intense, exciting sound and confident energy. The fresh charm of ILLIT, unseen before, has resonated with global fans.

Meanwhile, ILLIT will sequentially release the official teaser 1 and 2 for the title track music video on the 27th and 28th. The highly anticipated new album and the full music video will be released at 6 p.m. on the 30th.

Following the comeback, a special festival will be held to enjoy the title track 'It's Me' in various ways. On May 5, the group will perform the new song at the 'ILLIT Seoul Children's Grand Park Festival,' where booths will also be set up for visitors to experience and enjoy firsthand.

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*This content was translated by AI.