[Official] 'National Museum Park' to host 'Music Bank'

*This content was translated by AI.

K-pop concerts will be held at the National Museum of Korea.

On the 7th, KBS and the National Museum of Korea announced that they have joined hands to ensure the successful hosting of the World Public Broadcasting (PBI) General Assembly in Seoul this October and to promote the international dissemination of Korean cultural heritage.

Park Jang-beom, President of KBS, and Yu Hong-joon, Director of the National Museum of Korea, signed a memorandum of understanding (MOU) at the National Museum of Korea on this day. They explained that they agreed to jointly promote various cultural cooperation projects, including the PBI Seoul General Assembly, which will be held under the theme "The Role of Public Broadcasting in Revitalizing Tradition and Culture."

In particular, during the General Assembly period, KBS 2TV's 'Music Bank' will be presented in the outdoor space of the National Museum of Korea. They will also jointly plan a special exhibition utilizing KBS's domestic archive of 1.11 million broadcast hours, the only one of its kind in the country. Drawing inspiration from the recently popular 'National Museum Park merchandise' both domestically and internationally, they will also cooperate in producing 'PBI Seoul General Assembly limited edition souvenirs' utilizing Korean cultural heritage.

Yu Hong-joon, Director of the National Museum of Korea, stated, "Having the opportunity to convey the meaning of the artifacts in the National Museum of Korea to all citizens through public broadcasting is, in my view, the best promotional effect for our museum to reach the public. We approached the signing of this MOU with joy."

Park Jang-beom, President of KBS, said, "The center of the K-wave and its source is our culture, and the place where the essence of that culture is gathered is the National Museum of Korea. Since 'Music Bank,' which will be held as a free performance, will take place at the National Museum Park, we expect many tourists to visit this location." He added, "I would like to express my gratitude to Director Yu Hong-joon for generously providing the opportunity for the ultimate event of the PBI General Assembly to be held at the National Museum Park, where our traditional culture resides, with K-pop artists and broadcasting company representatives coming together."

This General Assembly, to be held for three days from October 14 to 16 at the 'Fairmont Ambassador Seoul' on Yeouido in Seoul, is expected to be attended by approximately 300 people, including CEOs of public broadcasting organizations from about 40 countries, such as the UK's BBC and Japan's NHK, as well as heads of major international media organizations.

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*This content was translated by AI.