Irreplaceable "National Singer".. Lim Young-woong Dominates K-Brand Index, Taking Top Spot in Trot Singer Category

*This content was translated by AI.

Singer Lim Young-woong once again demonstrated his unparalleled presence by ranking first in the trot singer category of the K-Brand Index.

On the 25th, the Asia Brand Research Institute announced that Lim Young-woong was selected as number one in the trot singer category of the K-Brand Index.

The K-Brand Index is a big data system developed by the Asia Brand Research Institute in collaboration with domestic and international research teams. The index is calculated after undergoing verification by advisory committees for each field, from candidate sample extraction to index selection.

This survey analyzed 568,597,184 online big data records generated over one month from April 1 to 30, targeting the top 30 searchers on portal sites.

Analysis results showed that Lim Young-woong took first place, with Lee Chan-won in second and Park Ji-hyun in third.

Ryu Won-seon, head of the research center at the Asia Brand Research Institute, evaluated, "This K-Brand Index demonstrates that the explosive buzz of trot fandoms, spanning broadcast programs and large-scale nationwide tour concerts, is intuitively reflected in a star's brand reputation."

Continuing, regarding Lim Young-woong, who took first place, he explained, "He firmly secured first place based on overwhelming fan power and a diverse musical spectrum, once again proving his irreplaceable brand value as a 'national singer' who transcends genre limitations."

This figure was calculated using online index values excluding offline data. The indicators reflected trends, media, social and community, positive and negative sentiment words, activation, and AI indices.

Established in 2016, the Asia Brand Research Institute provides consulting on global luxury brand values. Each year, it awards the "Korea K-Brand Awards" based on big data evaluation figures for major companies and individuals.

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*This content was translated by AI.