BTS 'Arirang' Pop-Up Event Held in Busan Centum City

*This content was translated by AI.

A new pop-up event is being held to commemorate BTS's Busan concert.

BTS will operate a pop-up store continuing the journey of their new album 'Arirang' (ARIRANG) from June 5 to June 14 at Shinsegae Department Store Busan Centum City and the HYBE Yongsan headquarters.

The Centum City pop-up features a diverse space design infused with the sensibility of Busan and merchandise. Upon entering the pop-up, visitors are greeted by an overwhelmingly large main symbol, the 'Goo' object. Inside, dozens of light sticks and a mirror photo zone are displayed. The space is characterized by its unique local colors inspired by Busan's sea and white sandy beaches. Here, light sticks flash in vibrant response to the title track 'SWIM' and the album tracks 'Hooligan' and '2.0' of 'Arirang'. Visitors can experience an immersive space experience available only in Busan.

In addition, various programs are prepared for visitors to directly participate in completing the space. At the 'What is your Arirang?' experience zone, visitors can write their answers via QR code, and the messages will gather in real-time on an LED screen to complete a large-scale media art of the 'Arirang' logo. Additionally, the 'Design Your Own Vinyl' program is also available, allowing visitors to create their own vinyl records and immediately print the finished results as postcards for collection.

The HYBE Yongsan pop-up is characterized by overwhelming visual effects that make visitors feel as if they have stepped directly into a music video. On the large media wall, the music videos for 'SWIM', '2.0', and 'Hooligan' are played sequentially. In particular, looping videos that expand the immersion of the space are drawing attention. Visitors experience a visual sensation as if they are standing in a scene from the music video, watching boats swimming against a backdrop of a setting sun over the sea and crashing waves. The combination of the media wall, floor, and mirror walls creates a space that feels much wider and deeper than reality.

Special official merchandise is also being prepared. Two turntables and headphones, developed in collaboration with a global audio equipment brand, will be displayed on-site for visitors to listen to and experience firsthand. Purchases can be made through a pre-order on the Weverse Shop online. Furthermore, special plush keychains and magnets featuring the unique charm of Busan, produced exclusively for this event, will be sold only offline.

Meanwhile, to commemorate BTS's debut anniversary on June 13, BTS will hold the 'BTS THE CITY ARIRANG - BUSAN' project from June 5 to the end of June, transforming the entire city of Busan into a festival ground. This event, held in Busan for the first time in about four years since 2022, is planned as an open cultural festival that both citizens and tourists can enjoy, based on the active cooperation and support of the Busan Metropolitan Government. The city will be enlivened with events such as the Gwangandaegyo Bridge drone light show, the Big Loop light show at the Busan Cinema Center, and lounge spaces linked with the Haeundae Beach sand festival.

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*This content was translated by AI.