Cho Hyun-ah, even TWICE was beaten. Urban Zakapa's "I Don't Love You" sparks a massive wave [Choi Hye-jin's Latte]

*This content was translated by AI.

[Editor’s Note] Reporter Choi Hye-jin introduces hit songs she used to listen to during the "Latte" era 10 years ago.

10 years ago, the mixed group Urban Zakapa (Cho Hyun-ah, Kwon Soon-il, Park Yong-in) hit their peak with a breakup song.

On May 27, 2016, the title track "I Don't Love You" from Urban Zakapa's mini-album "Still" was released.

"I Don't Love You" captures the emotions of the moment when saying goodbye. The lyrics begin with, "What should I say? Where to start? How? I only lower my head. You watching me on such a day. That awkward silence," presenting the moment of parting in a calm yet realistic manner.

Members Cho Hyun-ah, Kwon Soon-il, and Park Yong-in participated directly in writing the lyrics and composing the music. The song is praised for its deep infusion of Urban Zakapa's unique sensibility.

The song begins with an acoustic guitar, instruments are added one by one, and in the latter half, strings are added to heighten the emotion. The layered arrangement maximized the song's lonely atmosphere.

Yoo Seung-ho appeared in the music video. Yoo Seung-ho portrayed a man unable to forget his former lover, further elevating the song's mood. In particular, his delicate emotional acting in the climax scene drew attention.

The digital performance was also outstanding. On the day of release, it topped major domestic music charts including Melon, Genie, and Bugs, and also reached number one on the Melon weekly comprehensive chart for the second week of June 2016 (June 6–12). It drew even more attention for claiming the top spot by surpassing TWICE's "CHEER UP," which was dominating the K-pop market at the time.

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*This content was translated by AI.