ILLIT, "It's Me" MV Surpasses 100 Million Views

*This content was translated by AI.

The music video for ILLIT (ILLIT, Yoon A Minju Moka Wonhee Iroha)'s "It's Me" has surpassed 100 million views on YouTube.

According to HYBE Music Group label Belift Lab on the 19th, the music video for "It's Me," the title track of ILLIT's fourth mini-album "MAMIHLAPINATAPAI," exceeded 100 million views at around 3:14 p.m. on the 18th. This marks the group's second music video to reach 100 million views in total.

This achievement came 79 days after the music video was released on April 30, a faster pace than their debut song "Magnetic," which first brought them an over-100-million-view music video.

"It's Me" is a techno track that captures the moment when thoughts about defining one's relationship with a loved one deepen after a first date, boldly declaring, "You're my favorite!" The music video features ILLIT in their quirky struggle to hear the answer "my favorite."

The momentum of this song remains fierce. Despite nearly three months since its release, "It's Me" continues to hold top positions on major domestic music charts and has remained on Billboard's "Global 200" and "Global (Excluding U.S.)" for 10 consecutive weeks as of July 18, demonstrating its long-term staying power.

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*This content was translated by AI.