HYBE's new girl group is a seven-member TUIDE.. Debut in the second half of the year confirmed

*This content was translated by AI.

The name of the first girl group to be unveiled by ABD, HYBE's new music label, has been confirmed as TUIDE, and they are set to debut in the K-pop scene in the second half of this year.

On the 20th, ABD opened an official SNS channel for TUIDE and posted a team logo motion video. The video shows the team name and logo emerging from a process where different colors naturally spread like flowing water, creating even more diverse hues.

The team name was derived from "Tune the tide," which means "to harmonize the flow." It embodies the ambition to experience and harmonize various flows of the world to create new joy. The seven members—Seo-hee, Seo-yeon, Elena, Jia, Saki, Se-a, and Lee Ha-neui—are expected to freely express their individuality while flexibly blending together to deliver a harmonious voice.

TUIDE has already garnered exceptional attention and is receiving high expectations from global music fans even before the team name was revealed. Previously, some members appeared through ABD's brand short film. Comments on the short film included reactions such as "The members' styles are so charming that I'm curious about their music," "I already like the vibe of this group," and "We can't wait for their debut."

From the start of their debut promotion, TUIDE is creating a new flow in its own unique way. According to ABD, their official Instagram account will be set to private starting from the 21st and will remain so for some time.

ABD was established as part of HYBE's "multi-label strategy" aimed at strengthening the expertise and autonomy of each label. The name is an abbreviation of the brand slogan "A Bold Dream," reflecting a flexible and lively creative mindset that aims to imagine not just A, B, or C, but D.

TUIDE's overall production will be led by Han Seong-su, Master Professional (MP). Han MP has successfully nurtured several K-pop artists including SEVENTEEN, After School, IZ*ONE, and TWS. The combination of his proven production capabilities and HYBE's robust global infrastructure is expected to inject new vitality into the music market.

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*This content was translated by AI.