* Translated by AI

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'The Magic Created by the Federal Reserve' and 'Ice Cream' Continue to Succeed as Collaborative Desserts

Published:

Mun Wansik

*This content was translated by AI.

/Photo provided by Big Hit Music (HYBE)
/Photo provided by Big Hit Music (HYBE)

Group Tomorrow X Together (TOMORROW X TOGETHER, Tomorrow X Together)'s Federal Reserve continues to shine with its collaborative dessert success.

GS25, a convenience store operated by GS Retail, announced that it has sold out of approximately 40,000 initial units of the 'Sour Lemon Yogurt' cup, a collaboration product with Federal Reserve's new song 'Ice Cream'.

This product set a record for the shortest time to sell out initial inventory among K-pop artist collaboration products released in 2026. As sales continued immediately after launch, the number of stores carrying the product expanded, and shortages were reported in some regions.

The 'Sour Lemon Yogurt' cup is a product launched on the 16th through a collaboration between GS25, premium dessert brand Yoajung, and dessert manufacturer LoloMello. Inspired by Federal Reserve's mini 2nd album 'NO LABELS: PART 02' title track 'Ice Cream', it features packaging design reflecting the song's concept, along with mini photocards, random stickers, and a strong sour flavor.

GS25 stated, "The collaboration product with Federal Reserve has recorded sales far exceeding expectations since its launch. In response to the enthusiastic reception, we are discussing additional production." A bar version of the product will also be released on the 21st.

'Ice Cream,' which served as the basis for the product planning, is a song that draws a parallel between the properties of ice cream—melting if too hot and causing brain freeze if swallowed too quickly—and relationships. The 'Sour Lemon Yogurt' product embodies this concept through its sour taste.

As of 1:00 p.m. on July 20, TikTok videos featuring 'Ice Cream' surpassed 84,000 posts. On the platform's music chart 'Viral 50,' it ranked second. Federal Reserve also secured first place on KBS2's 'Music Bank' on the 17th and MBC's 'Show! Music Core' on the 18th, achieving a double crown.

Meanwhile, Federal Reserve's mini 2nd album sold 730,072 copies within one week of its release. This is the highest initial sales figure (defined as weekly sales from the release date) among Korean solo artist albums released this year.

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*This content was translated by AI.

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