"Let's move forward"... BTS turns New York red in the U.S.

*This content was translated by AI.

The boy group BTS has unveiled additional programs for "BTS THE CITY ARIRANG - NEW YORK" (hereinafter referred to as "THE CITY NEW YORK"), which will paint New York City, USA, in their colors.

According to a detailed notice posted on the global superfan platform Weverse on the 21st, BTS will take over Top of the Rock, the famous observation deck at Rockefeller Center. The iconic space, which offers a panoramic view of New York City's skyscrapers, will be decorated in red, the key color of their new album. A large logo for their fifth full-length album "ARIRANG" will be displayed on the terrace.

Collaboration with Big Bus Tours, a double-decker bus service operating in the city center, has also been prepared. From July 24 to August 9, a special route will operate along major landmarks of "The City New York," including Times Square, the Empire State Building, and Koreatown. BTS music will play on the buses to boost the excitement of passengers. The Korean Cultural Center in New York (KCCNY) will open the ARIRANG Theater to screen "KEEP SWIMMING," a team short-form documentary featuring BTS choreography practice videos and carrying the message from their new album title track "SWIM" to "keep moving forward."

A social contribution-linked program is also being launched. The Bank of Hope Manhattan branch will participate in a "stamp rally" where visitors receive a stamp at festival locations. A campaign is also underway that donates $1 to financial education for every check-in, adding meaning to the festival. Additionally, collaborations with renowned Korean restaurants are planned to widely share the charm of K-food. Visitors can experience various events, including hands-on activities at the New York Korean Cultural Center's reservation-only space, random play dances by a popular local K-pop crew, and a club welcome party.

A space called "ARMY MADANG" will be installed in Vanderbilt Hall of Grand Central Terminal, which sees a daily foot traffic of 750,000 people. Those who pre-registered can enjoy viewing stage costumes worn during the 2019 Wembley concert in the UK and customizing T-shirts.

Detailed schedules for the specific programs of "The City New York," where historic architecture, modern landmarks, and cultural and urban infrastructure in New York are organically integrated, can be checked on Weverse.

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*This content was translated by AI.