'Surprise Visit to Korea' Ne-Yo Appears on 'Pisik University'... "I Have Always Been a Fan of Korea" [Star Issue]

*This content was translated by AI.View Original

R&B new legend Ne-Yo, who participated in the establishment of Pacific Music Group (hereinafter PMG), is expanding its business scope with the Asian music market as its stage.

PMG currently has its headquarters in Hong Kong and aims to discover and nurture artists from various regions of Asia to introduce them to the global market. It is promoting record production, distribution, promotion, and cross-border collaboration based on diverse genres. Following the establishment of local bases in South Korea and Japan, it is expanding a network connecting the Asian music market by adding artists with distinct regional personalities and musical colors, such as Fyeqoodgurl from Thailand, Nasi from Taiwan, and Zolie Chan from Hong Kong, to its global lineup.

In particular, PMG's Korean subsidiary, PMG Korea, has built an artist lineup equipped with diverse genres and creative capabilities by signing Tiffany Young, Brody, Bang Yong-guk, BRYN, and Lil Cherry. Alongside Tiffany Young, who has maintained a broad career from her activities in Girls' Generation to solo music, acting, and musicals; Brody, who encompasses producing, vocals, and guitar performance; Bang Yong-guk, who has expressed his own stories through music, writing, and video; BRYN, who showcases distinctive musical sensibility; and Lil Cherry, who moves between music, fashion, and performance, artists with different colors are continuing new activities with PMG Korea. Based on this, the company plans to support the creative activities of domestic artists while expanding opportunities for collaboration utilizing its global network and entry into overseas markets.

Amidst this, Ne-Yo, the founder of PMG, made a surprise visit to South Korea after his 2024 concert in the country, revealing interest in the local music market and artists. Recently, videos of Ne-Yo singing his hit song 'So Sick' at a shop have spread across online communities and various social media platforms, generating buzz. Furthermore, through an interview with a domestic magazine, he revealed the background behind PMG's establishment, the reasons for focusing on the Korean music market, and his ambitions regarding the discovery of new artists, conveying his affection for Korean music.

In the interview, Ne-Yo expressed his affection, stating, "I think I have always been a fan of Korea. I have always liked how Korea understands rhythm, tempo, and melody. Every time I visit Korea, there is a genuine love for R&B music. It goes beyond simply liking it; they deeply understand and respect the principles of R&B music." He added, "So coming to Korea to discover young artists and help them achieve their dreams was a very natural choice."

Ne-Yo appeared on 'Pisik Show' of the YouTube channel 'Pisik University' on the 18th, revealing his profile as the original artist and producer of hit songs loved in South Korea, such as 'So Sick' and 'Because of You.' He stated, "I am still composing, making songs for new artists, building my label 'PMG,' and trying to put out good songs into the world." Regarding the background and vision behind PMG's establishment, he conveyed, "We formed a team with Korean partners. The company's goal is to nurture good artists and make good music."

PMG plans to accelerate the construction of a network connecting the Asian music market and the global stage by continuously expanding artist discovery in various regions of Asia and global collaboration. PMG Korea is also expected to continue providing multi-faceted support to broaden the activity scope of its affiliated artists, assist their entry into the global market, and enable Asian artists, including those from South Korea, to showcase their capabilities on the world stage.

PMG is an entertainment company established by U.S. R&B star Ne-Yo, Sonu Nigam, Jonathan Serbin, and others joining forces.

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*This content was translated by AI.View Original