*This content was translated by AI.
The Ministry of Culture, Sports and Tourism (Minister Choi Hwi-young) announced on the 28th that it will disclose the details of government advertisement execution every month through the Government Advertising Integrated Support System (GOAD) from the 30th. This is to strengthen transparency in government advertising, one of the major implementation measures of the government's public relations efficiency measures discussed at the Cabinet meeting in August and December 2025.
For the first time in 2022, the Ministry of Culture, Sports and Tourism released the details of the enforcement of the Government Advertising Act for three years (2019-2021). Since then, the execution details of the previous year have been disclosed every June (annual disclosure), but in the future, the disclosure cycle will be drastically shortened to 'monthly'. Accordingly, on January 30, the government will first disclose the execution details of government advertisements in 2025, including December, the previous month, and from February, the execution details of the previous month (January as of February) will be disclosed at the end of the month.
The convenience of reading and using data has also been greatly improved. Previously, reading the data had to go through several steps on the website screen, but now you can access the data right away by pressing the dedicated banner on the first screen of the website. Anyone can freely check the details of government advertisement execution on the website without membership registration or login.
It also provides visualization data by establishing "easy-to-view statistics" so that the public can intuitively understand the data, apart from the existing simple list of tables, and summarizes the detailed status of each institution, including the amount of advertisements executed by media type by central government departments, which had to be checked through separate detailed searches in the website.
The monthly disclosure of government advertisement execution details will serve as an opportunity to strengthen public monitoring of each institution's public relations budget, a policy officer at the Ministry of Culture, Sports and Tourism said. "Through this, central ministries, local governments, and public institutions will execute the government advertisement budget more efficiently and transparently."
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*This content was translated by AI.
