*This content was translated by AI.

'Sidae' held a newspaper launch press conference on the 16th at the International Conference Hall of the Press Center in Jung-gu, Seoul, unveiling its new journalism philosophy and content strategy. Approximately 220 attendees, including corporate executives and representatives from various sectors, participated in the event. 'Sidae' will publish its first edition on October 15.
Hong Sun-geun, Chairman of Sidae, presented a vision to become a media outlet that contributes to national development under the motto 'Respected Individuals, Prosperous Republic of Korea.' Hong (Chairman) explained, "We launched 'Sidae' out of the conviction that journalism must move beyond political factions and firmly uphold its proper role." He further stated, "'Sidae' clearly recognizes that corporations play a decisive role in the nation's destiny. We aim to lay the foundation for the dream of achieving a per capita GDP of $70,000."
Oh Byung-sang, CEO of Sidae, proposed 'Suk-ui Media' as the core strategy to realize this vision. Oh (CEO) said, "For Suk-ui to be possible, many people must have access to accurate information. Our first task is to provide such accurate information." This signifies a commitment to identifying key issues, fostering sustained discussion, and moving beyond merely raising problems to actively seeking solutions.

Jeong Yong-kwan, Editor-in-Chief of Sidae, outlined the principles of opinion journalism as public good, empathy, and consistent standards. Editor Jeong stated, "While political sensitivities and conflicting interests may arise, 'Sidae' will not shy away from them. We may fall short in gaining public support, but we will ensure our voices are heard." He added, "We cannot simply command others to follow us by claiming we are right."
Lee Sang-eon, Editor-in-Chief of Sidae's Newsroom, presented reporting and editorial principles centered on addressing necessary topics even when uncomfortable. Editor Lee remarked, "It is not easy to step forward, but someone must speak up. We intend to speak seriously, and at times courageously." He emphasized that the newsroom would not stop at raising issues but would "carefully consider solutions, ask questions, investigate thoroughly, and cautiously present them to the world."

Analyses were presented indicating that the value of such journalism will become even more critical in the age of artificial intelligence (AI). Lee Jun-hwan, a professor at Seoul National University's School of Journalism and Jeong Bo-hak-gwa (Prof.), identified 'trust' as the key competitive advantage for media in the AI era. Professor Lee stated, "Information has become infinite, while trust has become scarce." He diagnosed that the fundamental purpose of journalism is shifting from 'information delivery' to 'information verification,' asserting that "trust is not merely an ethical slogan but a business asset." He presented three core elements of trust: verification through fact-checking, transparency in citing sources, and accountability for correcting errors.
_NAME_0__ conveyed his hope that 'Sidae' will establish itself as a media outlet trusted by both the market and readers. He expressed, "Even if it is not easy, we hope to continue walking the path of journalism," adding, "'Sidae' will become a jewel-like media with a subtle, greenish glow."
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*This content was translated by AI.

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