*This content was translated by AI.
More than 9 out of 10 KBO league fans are aware of the automatic pitching decision system (ABS), and the majority of fans are satisfied with the newly introduced game management system such as ABS and pitch clock.
KBO (Korea Baseball Organization) announced on the 26th that it conducted an online fan propensity survey through Global Research, a specialized research company, to analyze fan perceptions and consumption behaviors for the 2025 KBO League. The survey was conducted on 4,000 men and women aged 15 or older who watched KBO League live or highlights more than once.
According to a survey released by KBO on the 26th, 73.5% of respondents recognized that the KBO league has "grown" in 2025 when it surpassed the record for the largest number of spectators, and the higher the frequency of viewing and viewing, the more pronounced this perception was. In addition, 61.4% of the respondents said they had watched the KBO league in person this year, and 79.9% said they were willing to watch the KBO league next year.
Positive evaluations also continued on the game management system. The awareness of ABS was the highest at 94.6%. In addition, 81.7% of the respondents recognized that the changed system, such as pitch clock and check swing video reading, had a positive effect on watching the game, and 69.8% of the respondents rated the average game time (3 hours and 2 minutes) as "moderate," indicating that the current game tempo and overall operation are highly acceptable.
Amid this trend, 49.7% of all respondents said their interest in the 2025 KBO League increased compared to the previous year. In particular, women (53.5%), people in their 20s (63.3%), and high-involvement viewers (54.1%) who watched and watched frequently showed relatively high rates of interest. As a factor of increasing interest, "because I felt the game was fun" was the highest at 20%, followed by "increasing popularity, performance, and audience of certain clubs" (16%), and "because the players' performance improved" (13.5%).
Looking at the KBO league-related information search behavior, KBO league fans tended to search for information focusing on "mobile (smartphone, tablet PC)" (84.3%) and "online (PC, laptop, etc.) (66.6%). In both media, news (72% mobile, 77.9% online) and video platforms (65.3% mobile, 64% online) were highly utilized, while male fans searched for individual player rankings and records, and female fans searched for club news, goods, and event information relatively more.
As for the viewing media, 'TV' (79.7%) was still the highest for live broadcasting, but in highlight viewing, 'mobile' (62%) was higher than 'TV' (60.5%). In particular, teenagers and people in their 20s have the highest proportion of using mobile even when watching live broadcasts, so differences in viewing media by age group were also confirmed.
Based on the results of the survey, KBO plans to continue to expand content and services that reflect fans' media usage behavior and interest factors, and plans to continue various efforts to help more fans enjoy the KBO League in the future.
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*This content was translated by AI.
