*This content was translated by AI.
The Korea Professional Football Federation has predicted a major change in K-League broadcasting in the 2026 season. It will present immersive broadcasts such as a complete reorganization of graphics, introduction of special cameras, and joining new broadcasters.
According to the federation on the 27th, it will be replaced with a new graphic for the first time in five years since the introduction of the K-League broadcasting unified graphic in 2021. Beyond design changes, the focus was on increasing viewers' immersion. Basic graphics, such as starting lineups and scoreboards, focused on strengthening information delivery, and customized goal graphics for each club and player appear to further raise the impression of the moment of scoring. Using an AI-based tracking system, player movements and share are provided in real-time graphics.
The introduction of special cameras that vividly convey the dynamics of the ground will also be expanded. "Cinema Cam," which embodies movie-like depth and color, and "Four-axis Wire Cam," which provides a three-dimensional screen across the stadium, will be put into major games. A more three-dimensional screen will be presented by utilizing various special equipment such as Jimmy Jib, Ronin, and drones that were well received in the existing broadcast.
The broadcasting staff for the 2026 season has also been confirmed. Kwangyong Lee, Bae Sung-jae, So Joon-il, Park Bong-seo, and Kim Soo-bin Caster are active in broadcasting produced by K League Marketing Co., Ltd., a subsidiary of the federation. In addition to the existing members Hyun Young-min, Lee Hwang-jae, and Lee Sang-yoon, Park Jong-woo and Kim Won-il will join the commentator.
Park Jong-woo, a member of the "Bronze Star of the London Olympics," who has been on the ground until the previous season, adds vivid commentary based on the latest soccer trends and experiences, while Kim Won-il adds depth to the broadcast with sharp tactical analysis. The IB Sports Broadcasting will feature casters Kim Tae-woo, Jung Chan-woo, and Jung Seung-ho, as well as commentators Kang Sung-joo, Seo Hyung-wook and Seo Ho-jung. Meanwhile, Kim Soo-beom, the winner of the original K-League YouTube series 'God of Commentary', will be active on the K-League 2 broadcast.
Hana Bank's K League 2026 will open on the 28th of this month. K League 1 is available on ENA SPORTS, JTBC SPORTS, IB SPORTS and three terrestrial broadcasters, and K League 2 is available on MAX SPORTS, Sports TV for All, BALL TV, and IB SPORTS. Coupang Play will broadcast all K League 1 and 2 live online.
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*This content was translated by AI.
