We'll meet the Giants at the convenience store, too! Lotte's 'GO! GIANTS' fandom collaboration project 'Revealing undisclosed selfie photo cards for athletes'

*This content was translated by AI.

Lotte Giants of professional baseball has started to expand its fan experience by linking online and offline.

The Lotte club said, "Go, an online and offline fandom collaboration project with 7-Eleven and Lotte Innovate (Cottonseed) ahead of the 2026 season! We will host 'GIANTS' on the 17th.

This project is designed so that fans can be with the Lotte Giants not only in the ballpark but also in their daily lives. Last year, the "Giant's Shout, Ma!" series and the "Saerira" series, which collaborated with 7-Eleven, recorded 4 million cumulative sales. This year, "GO"! It expanded the "GIANTS" product lineup and the composition of goods.

Lotte Club has prepared a total of 15 types of F&B collaboration products, reflecting the concept of "connecting delicious experiences and excitement of collection with trendy pixel art sensibility." On the 25th, eight types will be introduced first, including Giants sour cream & onion cup popcorn, four Giants Crunch energy bars, and Giants sweet cream bread. After that, it plans to release seven additional models.

In addition, various goods will be provided in this collaborative product. It includes a random seal of players, an undisclosed selfie photo card for the team, an illustration photo card collaborated with the club and Baeksan artist, and a key ring.

It will also hold a digital drawing event in connection with Lotte Innovate platform 'Cotton Seed'. After purchasing the product, you can access the Lotte Giants app or the Cottonseed event page by scanning the QR code of the random seal wrapper. Enter the unique code on the back of the seal to obtain an 'online random seal'.

The online page also features a fan community function, a 'lounge'. Collected seals can be shared or exchanged. Through the monthly "Score Attack" event from March 25 to June 30, gifts will be presented to fans of outstanding activities based on the completeness of the drawing and community activities.

Meanwhile, the "GO! GIANTS" collaboration product can be found at 7-Eleven stores nationwide. Details of the random seal online illustration event and the composition of the prize can be found on the Cottonseed-only page, which opens on the 25th.

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*This content was translated by AI.