SSG Landers Opens Pop-up Store at E-Mart 24 Trend Lab's Seongsu Store 'Revealing 50 Types of Goods'

*This content was translated by AI.

There is also a space for SSG Landers fans to meet with SSG in Seoul.

To mark the opening of the 2026 season, SSG Landers will join hands with E-Mart 24 at the "E-Mart 24 Trend Lab Seongsu" for a month from the 18th to April 16th to introduce an experiential brand pop-up zone aimed at sports fandom.

This space is designed to allow fans to directly experience the brand value of SSG in their daily lives beyond the limited space of a baseball field, and provides a variety of entertainment through collaboration with E-Mart 24 Trend Lab, a complex cultural space.

At the pop-up zone, you can always see a total of 50 different club goods, including "Incheon-gun Anorak," a popular apparel product that encompasses all ages of fans, and mascot Randy Keyring. In particular, 20 kinds of goods, including key rings, are simple payment methods such as Kakao Pay Money, Naver Pay Point & Money, and Toss Money & Account, which have applied a 30% discount on payment, enhancing fans' convenience in purchasing.

A variety of participatory events have also been prepared for visitors. Special prizes such as player signature items will be presented through a lottery to customers who upload a proof shot of visiting the pop-up zone on SNS or accumulate E-Mart 24 mobile app stamps after purchasing goods. In addition, stickers using the team's IP were distributed to visitors to the site, and photo cards were distributed free of charge to customers who purchased goods on a first-come, first-served basis.

In addition, SSG plans to introduce some limited-edition authentic products together through this pop-up zone, and donate a portion of the proceeds from sales to "self-reliance preparation youth" who take their first steps into society after leaving the nursery to add to the meaning of win-win.

Starting with the pop-up zone in Seongsu-dong, SSG plans to continue various collaborations with group companies such as E-Mart, Starbucks, SSG Dotcom, and Shinsegae Food for differentiated fan services that break the boundaries of online and offline.

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*This content was translated by AI.