"SSG Landersfield is turning red" Host KIA in the opening two consecutive games "Landers Red Festa"... Large Pop-Up Store - Fan Participation Event

*This content was translated by AI.

SSG Landers Field will be in a red wave in the two consecutive home games.

SSG Landers will hold the Landers Red Festa (Landers Red Festa) to make a red wave with fans on the 28th and 29th of the two consecutive home games held at SSG Landers Field in Incheon.

This opening series combines Shinsegae Group's shopping and entertainment contents to provide a variety of experiences as well as watching games. In particular, with the concept of "LANDERS RED FESTA," fans and a team under the club's symbol of red have teamed up to set up a festival venue for victory.

First, a large-scale "New World Lan Pil Branch" pop-up store will be created in Frontier Square (first base square) where group companies such as E-Mart, SSG Dotcom, and E-Mart 24 will participate. Various programs will be held here, including a membership booth for the Seuk 7 Club, a photo zone for Seukchil Air Balloon, a booth for making custom Landers T-shirts, and a booth for selling "Chef Collection" lunch boxes in collaboration with famous chefs. There will also be generous prizes through on-site events.

There will also be fan-participating events. Frontier Square will operate a "Pan Made Backwall Production" booth where fans decorate their own backwall for fan interviews, and the completed backwall will be used for actual interviews in 2026 season. In addition, "frontier mirror photo zones" using the opening catchphrase and the image of the team will be installed throughout the stadium, including Frontier Square, Molis Zone, L Road, and Gates 3 and 7.

A total of 20,000 "Red Scratch Tickets" will then be distributed on a first-come, first-served basis for two days. Fans who win by scratching tickets will be given a gift certificate of 2 million won at the Landers flagship store, a gift certificate of 30,000 won, and a 5% discount. In addition, busking performances will be held three hours before the start of the game at the Frontier Stage in the square to boost the atmosphere of the opening festival.

There will also be a large-scale event where fans will participate. The "Red Carnival Parade," which will be held with 260 people on the day of the opening game, will march from L Road to the Frontier Stage with mascots and cheerleaders from two hours before the game. The event will be pre-recruitment for season ticket buyers through the club's official application. All participants will be provided with a parade-only T-shirt.

Cheering events will also be strengthened to enhance fans' pride. It will remake the representative cheering song "Firework fighting spirit!" which was greatly loved in the past, and present it for the first time in the opening game, creating a strong "RED" energy and fighting spirit cheering atmosphere with fans.

In addition, the dress code for the opening series was designated as "RED" to continue the hot cheering heat of last season. It plans to create a dynamic opening atmosphere unique to Incheon SSG Landers Field through the "Red Wave" of fans filling the stands.

The newly renovated Landers flagship store will host a grand open MD event. Customers wearing red uniforms will be given a 50% discount on LED light sticks, and a "red shrug set" consisting of entry-level and high-end types will be sold at a 20% to 30% discount from the normal price.

Meanwhile, after the end of the game, the Frontier Field will be operated where you can enjoy the afterglow of victory. Food trucks with various menus will be arranged in the field, and it will be operated from the end of the 7th inning to three hours after the end of the game, with a total of 1,200 seats, and various fan services such as cheerleading performances and dance time will be held together.

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*This content was translated by AI.