2026 KBO Z-CREW Opening Ceremony Hosted, President Koo Hu-yeon "Expects to revitalize KBO"

*This content was translated by AI.

The Korea Baseball Organization (KBO) held a launching ceremony for "2026 KBO Z-CREW" on the 19th.

"2026 KBO Z-CREW", which consists of a total of 10 college students, will carry out annual projects to strengthen the future growth and fan experience of the KBO League this season.

They plan new businesses from the perspective of Generation Z and communicate with fans by producing dedicated content.

In particular, this year, the scope of activities has been greatly expanded by expressing opinions on the overall league operation beyond simple content production.

KBO President Koo Hu-yeon welcomed Z-CREW, who attended the opening ceremony, saying, "We expect the fresh perspective and strategic proposals of the 2026 KBO Z-CREW to bring new life to the KBO."

He added, "I also hope that communication with seniors working in the field will serve as the foundation for growing into experts in the professional sports industry."

Accordingly, 2026 KBO Z-CREW announced their goals and aspirations and expressed their expectations for the activities.

The 2026 KBO Z-CREW 10 selected this time will play a role in proposing and planning the mid- and long-term direction of the KBO league and new business ideas from the perspective of Generation Z.

In addition, starting with the presentation of ideas to revitalize the league, it plans and operates fan-participating contents and events that cross online and offline, leading real-time communication with fans.

The content produced by 2026 KBO Z-CREW will be uploaded on the 2026 KBO Z-CREW official Instagram and 2026 KBO Z-CREW official YouTube.

KBO emphasized, "We plan to continue to operate various programs to develop the baseball industry and expand the fan base."

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*This content was translated by AI.