*This content was translated by AI.
The 20th Kona Cup Hanstar Celebrity Baseball Tournament will open on August 31 at Incheon Seonhak Baseball Stadium.
The opening match will feature a showdown between 'Bro-mance,' led by manager Kim Kyung-rok, and 'Crusaders,' led by director Im Ho.
Hosted jointly by Hankay Holding and the Korean Celebrity Sports Association and organized by Hanstar Media, this tournament features 10 celebrity baseball teams: Gongnolya, Bro-mance, Stars, Intermission, Jomajoma, Cheonhamujeok, Crusaders, BMB, P.O.M, and Albatross. The teams will compete in a intense tournament format to determine the champion.
Notably, this year's event is expected to draw even more attention as it will also serve as a selection trial for the national team, going beyond being just a celebrity baseball tournament.
The organizers stated, "This tournament is expected to be a meaningful event not only to improve the performance of celebrity baseball players but also to expand the base of domestic celebrity sports and promote international exchange." They added, "Celebrity figures and sports professionals will participate together to showcase new sports culture and the potential of 'sports-ertainment' through baseball."
Meanwhile, sponsors include Song Yeong-gil (Rep.) Office, Kim Nam-joon's Office, Han Gibum Hope Sharing Foundation, and FoxGum Channel. 'Hanbok Goddess' Choi Eun-ji will serve as a promotional ambassador, leading efforts to promote the tournament and rally support. After winning the 2020 Korea Hanbok Model Selection Contest, Choi has continued various activities to spread awareness of hanbok's beauty. She is also actively active on YouTube via 'FoxGum Channel,' as well as working as a sports reporter and content creator.
The Hanstar Celebrity Baseball Tournament has established itself as a representative sports-ertainment content that combines sports and entertainment through baseball, featuring celebrities over the years.
Special events for spectators and participants will be held at the opening ceremony. The tournament sponsors will gift 100 people with Cosme Nuevo (premium functional mask packs), expressing gratitude to visitors who attend the opening ceremony. This initiative aims to naturally promote both the tournament and sponsor brands while providing tangible benefits to spectators, executed as a sports-beauty combined sports-ertainment marketing campaign.
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*This content was translated by AI.
