*This content was translated by AI.
K League 1 soccer club Bucheon FC1995 will hold its first-ever official pop-up store in the club's history.
Bucheon announced via a press release on the 27th that it will host its inaugural official pop-up store from September 4 to 10, lasting one week, at the WEST 1st-floor plaza of Hyundai Department Store Jungdong Branch.
According to the club, this pop-up store was planned as part of marketing efforts to respond to increased local recognition and fan support following Bucheon's promotion to K League 1, while also collaborating with central commercial districts to reach citizens in their daily lives.
Bucheon aims to build offline hubs where fans can experience and connect with the club beyond the stadium, expanding touchpoints within the city center to attract new fans and enhance the club's brand value.
The space will be designed around the concept of 'a journey from the fan's room to the stadium,' divided into two special zones. On-site, dedicated photo zones featuring the club mascot and other elements will be set up to provide entertainment for fans.
During the event period, a variety of programs for fans will take place. Direct fan engagement activities such as player autograph sessions and one-day staff events, along with off-field football events and caricature sessions in collaboration with the Korea Animation and Comic Content Promotion Agency, will be offered as diverse participatory content.
Notably, Bucheon's 2026 season third uniform, 'Blast From Crowd,' will be unveiled for the first time at this event. Additionally, a wide range of new clothing and accessory items with stylish designs—including racing jackets, baseball jerseys, track tops, and caps—will be prominently displayed.
Kim Seong-nam, Bucheon's president, stated through the club: "This is our first challenge designed so that fans and citizens can enjoy Bucheon and feel pride in their daily lives. We have prepared abundantly to repay your enthusiastic support, and we hope many will visit to experience Bucheon's unique charm together."
The list of players participating in the pop-up store and detailed event schedules will be announced sequentially via Bucheon's official website and its official social networking service (SNS) application.
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*This content was translated by AI.
