Kangwon Land Hongdae Pop-up Store Concludes with Over 10,000 Cumulative Visitors

*This content was translated by AI.View Original

Kangwon Land announced that a total of 10,528 people visited the "2026 Pop-up Store in Hongdae – Go Gil-dong's Unfamiliar Kangwon Land," which was operated from (the 3rd) to the 11th at Star Square in Hongdae, Mapo-gu, Seoul.

The average daily number of visitors to this pop-up store was approximately 1,170, an increase of about 24% compared to the average daily visitor count of 941 for last year's pop-up store. On the final day of the event, the 11th, 614 people visited, while participation in "Story Verification" within the pop-up store reached a cumulative total of 4,185 instances, and surveys recorded 1,748 responses.

In particular, this pop-up store was composed of experiential content where visitors directly performed missions, rather than being a simple exhibition. Despite each experience taking approximately 20 minutes, visitor traffic did not cease throughout the event period.

To prevent overcrowding and ensure smooth progression of the experiences, operations were conducted by forming groups of about 10 people per session and allowing them to enter sequentially. On-site, waiting numbers exceeded No. 350, reflecting sustained high interest.

A Kangwon Land official, who spoke with this outlet over the phone, said, "It was a successful event. Despite the format requiring approximately 20 minutes for each experience, many people visited the site. In particular, we could confirm high interest from younger generations as voluntary reviews of the experiences spread through social media."

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*This content was translated by AI.View Original