KBO Signs 2026 KBO League Digital Partnership With TikTok "Practicing FanFirst to Communicate with the Younger Generation."

*This content was translated by AI.

KBO (Korea Baseball Organization) announced on the 23rd that it signed a digital partnership of the KBO League in 2026 with a signing ceremony at TikTok Korea headquarters on the 19th.

According to KBO, the two companies have been expanding their fan contacts through KBO League digital content cooperation over the past two years, and through this agreement, they will continue the partnership for three consecutive years.

TikTok is a highly influential content platform based on its broad user base and creator ecosystem of more than 1 billion people worldwide. KBO plans to create digital content using various original content through cooperation with TikTok and provide new experiences to fans through participatory programs such as fan events. Through this, it plans to expand its contact with KBO league fans and strengthen its competitiveness in digital marketing and spreading content using global platforms.

"The KBO League is a sports league with high content competitiveness and fan participation, and its growth potential in the digital environment is very high," said Jeong Jae-hoon, head of TikTok Korea's operation. "Through this partnership, we will try to expand our contact points with KBO fans and provide more creative and immersive content experiences."

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*This content was translated by AI.