Incheon United's 'Song Hyun-ah' Pop-up Store Reaches 100 Million Sales in 10 Days

*This content was translated by AI.

The club-only pop-up store operated by professional soccer K League 1 Incheon United is booming with sales exceeding 100 million won amid hot fans' interest.

According to the Incheon club on the 24th, it has been operating a pop-up store exclusively for the club at Garden Square on the basement floor of Hyundai Premium Outlet Songdo Branch (Song Hyun-ah) located in Songdo, Incheon since March 13. "Song Hyun-ah" is a complex space that combines shopping and culture, and is considered the best place for club promotion and fan contact expansion due to its large floating population.

In particular, the pop-up store surpassed 100 million won in cumulative sales in just 10 days until the 22nd, and the number of visitors exceeded 7,000, proving high interest from fans and citizens. This is the top performance among the pop-up stores in Song Hyun-ah. In addition, players such as Mugosa, Kim Dong-heon, Park Seung-ho, Oh Ho-sung, Kim Myung-soon, Park Kyung-seop, Lee Joon-seop, and Wang Min-joon visited the pop-up store in person to communicate with fans, further raising the heat of the site.

A club official said, "There was only one home game in March, and in the case of Sinpo-dong flagship store, it was difficult to accommodate many fans at once due to restrictions such as parking spaces," adding, "By operating a pop-up store at Hyundai Premium Outlet Songdo branch, we are very satisfied with the inconvenience of fans due to the demand for uniform purchases at the beginning of the season and to naturally inform the club to customers visiting the outlet."

The pop-up store exclusively for Incheon United clubs will run until the 26th and sell a variety of products, including uniforms, rain jackets, windbreakers and padded vests, limited-edition collaboration clothing in collaboration with heritage sportswear brand AWUZ, and team support products and accessories.

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*This content was translated by AI.