There's a snack with a club mascot on it! KBO-Lotte Well Foods Sign Contracts for Sponsorship and Commercialization Business and Launch Collaborative Products

*This content was translated by AI.

It is expected that you will be able to see snacks engraved with the KBO club mascot.

The Korea Baseball Organization (KBO) and Lotte Well Food announced on the 24th that they signed an official sponsorship for the 2026 Shinhan SOL KBO League with a signing ceremony at the KBO studio on the 23rd.

Through the signing of the sponsorship, Lotte Well Food plans to expose Pepero on TV channels and online platforms where the KBO League is broadcast, while expanding its contact with fans through various events at the KBO All-Star Game.

In addition, the two companies will also promote licensing collaboration-based commercialization projects. Based on the official CI rights of KBO and each club, Lotte Well Food's flagship brand products will introduce "KBOX Lotte Well Food Collaboration Products" that reflect the symbols of each club.

This collaboration product will consist of products familiar to baseball fans such as Pepero, Xylitol, Coconn, Montshell, and Crunky. For each product, a special package containing the logos and mascots of 10 KBO League clubs will be applied.

In addition to the package, various gifts and events are expected to be prepared for customers who purchase collaboration products to provide the pleasure of playing baseball in everyday life.

Meanwhile, 'KBOX Lotte Well Food Collaboration Products' will be released sequentially through major online and offline distribution channels from April.

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*This content was translated by AI.