*This content was translated by AI.
The Korean Professional Football Federation has succeeded in strengthening its network with global sports officials.
The federation announced in a press release on the 27th that it attended the sports content conference Sportel Singapore 2026, which was held for two days from the 24th to the 25th, to inform the K-League's overseas business strategy and strengthen its overseas network.
Sportel is an international business event where sports media officials from all over the world gather to discuss current issues of broadcasting rights, broadcasting technology, and digital content.
At the event, Kim Min-joo, head of the federation's overseas business team, presented the case of the K-League under the theme of league expansion and future strategies through media and content. Team leader Kim drew attention from participants by sharing practical strategies for sports leagues to create new values, such as diversifying media businesses and strengthening online and offline marketing.
In addition, the federation operated a K-League promotion booth during the event and held working-level meetings with global broadcast producers, overseas leagues and club officials. At the meeting, the federation guided major rights such as the right to broadcast the K-League and discussed ways to cooperate to sign new partnerships, while solidifying cooperative relationships with existing partners.
In addition to this event, the federation plans to continue to participate in major international conferences and industrial events in the future to increase the brand value of the K League and expand global market contact points.
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*This content was translated by AI.
