The hidden item behind Erling Haaland's scoring power turns out to have 'Korean roots'... the 'hair tie' he has favored since he started growing his hair

*This content was translated by AI.

The "monster striker" Erling Haaland (Manchester City) is also famous for his long blonde hairstyle. In particular, the hair tie he frequently uses is known to be a product from a brand that originated in Korea, drawing attention.

According to industry sources on the 10th, Haaland, who is participating in the 2026 FIFA World Cup in North America as an attacker for the Norway national team, uses 'KKNEKKI' hair ties. KKNEKKI is known to be a brand that started in Korea.

Previously, overseas sports and lifestyle media NSS Sports spotlighted Haaland's hair tie. The media stated, "We found the brand of Haaland's hair tie," and introduced it as follows: "KKNEKKI is a brand that originated in Korea and is one of the world's top accessory brands."

The media explained, "To perfectly secure Haaland's abundant hair, a special hair tie is needed. KKNEKKI, which embodies Scandinavian sensibility, was first established in Korea in 1987. Korea is where this brand's unique weaving technology and outstanding craftsmanship were born."

It further added, "These characteristics remain elements that define KKNEKKI even today," noting that it is known as a hair tie that is sturdy yet gentle on the hair within a short time. It was designed to be both functional and elegant.

However, currently, KKNEKKI is a brand owned, designed, and operated by a Norwegian family business. NSS Sports emphasized that KKNEKKI combines the innovative spirit unique to Korean culture, expertise in hair care, and the clean lines and sophisticated approach of Scandinavian design.

It continued, "KKNEKKI's hair ties are delicately and beautifully designed with meticulous attention. They are made to last long and are loved worldwide," adding that it currently operates about 6,000 sales channels, most of which are in Europe.

Haaland's connection with KKNEKKI is also deep. It is reported that Haaland has consistently used KKNEKKI products since he began growing his hair. The Norwegian accessory company Bon Dep secured the distribution rights for KKNEKKI in 2015 and fully acquired the brand in 2024. Haaland also invested a minority stake in Bon Dep in 2024.

A limited-edition set of eight 'Haaland Edition' hair ties was also released. This product, inspired by Haaland's style both on and off the field, features each hair tie with a small ornament engraved with the word "Haaland." It is currently sold out. According to the official website, the Haaland Edition will not be restocked.

One reason Haaland's hair tie has attracted attention is that he has been delivering top-tier performances at the North American World Cup. Leading with Haaland, Norway broke through fierce European qualifiers to reach this tournament's main stage. This marks only the fourth time in history and the first in 28 years that Norway has stepped onto the World Cup stage. Even on the world stage after a long absence, they are showing strong form.

This Norway team is evaluated as a "golden generation" composed of Seon Su-deul-ro (CEO) teams active in Europe's top leagues and world-renowned clubs. At the center of it all is undoubtedly Haaland. In the first two matches of the group stage, Haaland scored multiple goals consecutively, leading Norway to an early confirmation of qualification for the round of 32. Given rest in the third match, he still recorded the winning goal in the round of 32 match against Côte d'Ivoire.

In the round of 16, they delivered an even bigger shock. Haaland unleashed multiple goals against Brazil, surprising the world. Norway caused a major upset by defeating Brazil 2-1 and advanced to the quarterfinals. Their next opponent is England.

Haaland currently ranks third in the scoring category with seven goals this tournament. He is closely chasing the joint top scorers Lionel Messi (Inter Miami, Argentina) and Kylian Mbappé (Real Madrid, France), who have each recorded eight goals. Additionally, he continues his incredible record of 62 goals in 54 A-match appearances.

Haaland, who displays explosive scoring power on the field, is also drawing attention to his "hidden item" that firmly secures his long blonde hair—the hair tie that originated in Korea.

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*This content was translated by AI.