"Focus on remaining time for soccer": Son Heung-min's fashion brand 'NOS7' to cease operations

*This content was translated by AI.

Son Heung-min (34, LAFC)'s launched fashion brand 'NOS7' is withdrawing from the industry. This comes four and a half years after the business began in 2022.

On the 2nd, NOS7 stated, "We are deeply saddened to share this news. Unfortunately, the NOS7 brand will conclude its journey as of December 31."

It further added, "This decision reflects the player's sincere wish to devote his remaining time entirely to soccer and bring greater happiness to fans. While we feel great regret and apologize sincerely, we kindly ask for your understanding."

Previously, Son Heung-min launched the fashion brand NOS7 in June 2022, immediately after becoming the first Asian player to win the EPL top scorer award. The company was established by Son Heung-min, with his aunt, Gil Seong-mi, serving as CEO.

NOS is believed to be SON, Son Heung-min's surname in English, written in reverse, while 7 refers to his iconic jersey number during his playing career. The official website added the brand description: "Nothing, Ordinary Sunday."

However, Son Heung-min's clothing brand business has come to an end after four and a half years. NOS7 also stated, "We hope this brand will be remembered as one that brought moments of comfort and small happiness in your daily lives."

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*This content was translated by AI.