Korea Professional Sports Association successfully holds '2nd Professional Sports Business Lecture' to strengthen the capabilities of its staff

*This content was translated by AI.

The Korea Professional Sports Association (hereinafter "the Association") announced on the 4th that it successfully concluded the '2026 2nd Professional Sports Business Lecture' on the 3rd at the Grand Conference Room of Severance Building, Yonsei University, Jung-gu, Seoul, with approximately 40 staff members from professional sports organizations and clubs in attendance.

According to the Association, this lecture was planned under the theme 'What Makes a Team That Delivers Results: Setting Standards for Work Together as Leaders and Members.' It focused on providing practical insights into leadership, the essence of work, and organizational culture aimed at strengthening collaboration among organizational members in the professional sports field and improving work performance.

The lecture that day was conducted in three sessions. In the first session, Growple Baek Jong-hwa (CEO) took the stage with the theme 'How Do You Want to Be Remembered as a Leader?' Baek (CEO) explained the attitude and essence of leadership required for a leader who is trusted by team members.

Following this, the second session featured Time and Thought Park So-yeon (CEO), who continued with a presentation on 'The Essence and Core Competencies of Work That Have Become More Important in the AI Era.' Park (CEO) highlighted why uniquely human capabilities are becoming more important in an environment where AI technology is spreading across all aspects of work and presented changes in effective work methods.

The final session was led by Park Woong-hyun, Director of the Organizational Culture Research Institute at TBWA KOREA, under the theme 'Organization and People.' Director Park examined the meaning of a healthy organizational culture based on the relationship between organizations and members and shared the perspectives and attitudes that members should have during the collaboration process.

The Association plans to continue its educational programs aimed at strengthening staff capabilities. In November, it will hold the 3rd Professional Sports Business Lecture under the theme '2027 Professional Sports: What Should We Prepare For? New Opportunities and Execution Ideas Found in Domestic and International Business Cases.'

An association official stated, "We will continue to expand customized educational programs that can be immediately applied in actual work, including business lectures, AI utilization training, and education on the National Contract Act and settlement practices."

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*This content was translated by AI.