Korean Olympic Committee launches donation campaign in Pyeongchang! National athletes and employees 'practicing ESG sharing'

*This content was translated by AI.

The Korean Olympic Committee announced on the 16th that it held a donation campaign at the Pyeongchang Winter Training Center, bringing together national athletes, coaches, and employees to promote resource circulation and spread a culture of sharing.

According to the Korean Olympic Committee, this campaign, running from September 1 to September 29, was planned in connection with the "Earth Gymnasium" program of "We Are One Sharing Week 2026." In collaboration with Arirang Market, unused sports equipment and household items are collected at the first-floor lobby of the Pyeongchang Winter Training Center to enable resource recycling.

Athletes and employees can register reusable items such as washed sportswear, sneakers, and bags via QR codes placed at on-site booths and then donate them. Participants receive donation receipts and small commemorative gifts in return.

Collected items will be sold at a special booth of "We Are One Sharing Week" at the Pyeongchang Winter Training Center from October 23 to 25. All proceeds from sales will support programs for children, adolescents, and youth preparing for independent living in vulnerable households. Additionally, a "Special Donation by Sports Celebrities" program is being conducted, accepting autographed uniforms, personal belongings, and sports merchandise donated by winter Olympic medalists.

The campaign also saw participation from nearby institutional investors, the 2018 PyeongChang Memorial Foundation and the Pyeongchang Heritage Foundation, contributing to cooperation among local sports institutional investors and enhancing ESG value creation through regional linkages.

Kim Chil-bong, Deputy Director of the Pyeongchang Winter Training Center, stated, "I hope this campaign becomes an ESG activity that athletes and employees can easily practice in their daily lives," adding, "Moving forward, we will continue to widely promote the values of resource circulation and sharing through sports and create sustainable social value."

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*This content was translated by AI.