As expected of IU..Kim Yu-na and Son Heung-min → Yoo Jae-seok topped the 'Consumer's Most Preferred Advertising Model.'

*This content was translated by AI.

Singer-actress IU was selected as the most preferred advertising model for domestic consumers.

According to a survey conducted by the Korea Broadcasting Advertising Promotion Corporation (Kobaco) on the 3rd, IU beat out prominent candidates such as Kim Yu-na and Yoo Jae-suk to be selected as "the most preferred advertising model for consumers."

According to Kobaco's "Korea Trend Survey" of 3,019 adults nationwide, IU topped the list with a 9.1 percent preference. Kim Yu-na (8.5 percent), Yoo Jae-suk (5.5 percent), Park Bo-gum (4.5 percent), and Son Heung-min (2.7 percent).

It was analyzed that consumers consider the harmony (55.0%) between the model and the brand and product most importantly when evaluating the advertising model. This is the result of a higher evaluation of the appropriateness of brand message delivery than the model's recognition (28.6%).

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*This content was translated by AI.