*This content was translated by AI.

The nightmare of the time of the privacy controversy is being recreated. While actor Kim Sun-ho is embroiled in suspicions of tax evasion and embezzlement through a family corporation, the advertising industry has started to "erase traces."
Recently, Kim Sun-ho was embroiled in a suspicion of tax evasion related to a family corporation.
Kim Sun-ho reportedly established a performance planning corporation at his home address in Yongsan-gu, Seoul in 2024 and listed his parents as an in-house director and auditor. In particular, the situation of re-transferring the salary to the parents and the suspicion that the father used the corporate card for private purposes such as cigarette prices and karaoke bars was raised.
"In the past, a single-person corporation was established for theater production and theater-related activities, and it was not established for the purpose of intentional tax savings or tax evasion," the agency Fantagio said. "However, since moving to Fantagio, actual business activities have not been carried out since about a year ago, and now business closure procedures are underway in accordance with related laws and procedures."
Fantagio also acknowledged that Kim Sun-ho received settlement money through the family corporation in question without registration of the pop culture and arts planning business. The agency said, "It is correct that Kim Seon-ho has temporarily been settled (from his previous agency) since the establishment of the corporation in January 2024."
The risk-sensitive advertising community reacted immediately. On the 3rd, clothing brand Beanpole was the first to distance itself from Kim Sun-ho by turning all advertising videos and images related to Kim Sun-ho into private on its official social media.
Red lights were also turned on for the next works. Kim Sun-ho is set to release TVing "Unfriend," tvN's "Rep. Bowhasa" and Disney+'s "Honorak," and work officials are closely watching the current situation.

This incident reminds us of the controversy over privacy that erupted shortly after the end of the drama "Gat Village Cha Cha Cha Cha Cha" in 2021. At that time, Kim Sun-ho was caught up in allegations of marriage false accusations and abortion by his ex-girlfriend's revelation.
In the aftermath, he was dropped from KBS 2TV's "One Night and Two Days," movies "Dog Days," and "Date at 2 o'clock." The advertising industry has also lost its grip on the market. Various brands, such as food, cameras, and shopping malls, which served as models, have closed or deleted related posts.
Kim Sun-ho apologized for causing a stir over the privacy controversy. He said through his agency at the time, "I met him with good feelings. In the process, I hurt him with my negligence and inconsiderate behavior, he said. "I want to sincerely apologize to him." "I was able to stand as an actor named Kim Sun-ho because there were always people who supported me, but I forgot about that. I am sorry for causing inconvenience to many people and all those involved in the work due to my lack of work," he added.
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*This content was translated by AI.

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