BTS V, the standard of boyfriend look. "Visual genius".

*This content was translated by AI.

BTS (BTS) V presented a boyfriend look that stands out for his naturalness in everyday life.

Snow Peak Apparel, where V is active as a global ambassador, released V's campaign pictorials and videos under the theme of "Nature with V in Everyday Life." The second 2026 spring collection, this pictorial, proposed a spring layered Goffcore look with an "outdoor closer to daily life" as its core. In this collection, V sensibly completed the main concept, the layered style.

The released campaign video features outdoor clothing that naturally permeates daily life with a movie-like atmosphere. V's sophisticated atmosphere, deep eyes, and sculptural face make the brand image attractive. Under the natural light, V's alluring eyes and balanced proportions were emphasized.

Since Snowpeak selected V as a global ambassador, its brand recognition has risen and its stock price has also risen. In the fourth quarter of 2025, sales increased by 16.8% year-on-year and operating profit increased by 42.6%. With the domestic fashion industry planning a strategy to target the Chinese market ahead of 2026, Snowpeak used V as a model and then collaborated with local partners in China to expand offline stores.

Sales at Shanghai's Taiguri store rose 70% as Snowpeak's profile rose after V joined as an advertising model. Thanks to this achievement, Snowpeak won the "No. 1 Outdoor (China) category for the 2026 Korea First Brand Awards" by Chinese consumers on January 6.

Meanwhile, V released a photo of the scenery of the Han River to fans on the night of the 26th. The photo is a place that V often visited while running, and the view of the Han River reflected by the city lights delivered healing to fans.

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*This content was translated by AI.