No. 1 BTS, No. 2 Park Jihoon, No. 3 Lim Youngwoong.

*This content was translated by AI.

• Star brand reputation March 2026

As a result of big data analysis in March 2026 of star brand reputation, it was analyzed in the order of No. 1 BTS, No. 2 Park Ji-hoon, No. 3 Lim Young-woong.

The Korea Corporate Reputation Research Institute measured 275,169,232 big data of star brands measured from February 28, 2026 to March 28, 2026, and measured the participation index, media index, communication index, and community index for star brands through consumer behavior analysis. Compared to the 242,294,307 big data from the star brand in February, it is up 13.57%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Star brand reputation analysis can measure consumers' relationships with star brands, positive evaluations, media interests, and consumers' interest and communication.

Star brand reputation analysis analyzes the relationship with consumers through the big data reputation algorithm for brands at the top of the brand reputation, which analyzed entertainers, singers, trot singers, drama actors, movie stars, boy groups, girl groups, and sports people. The recommendation index was included as a weight in the detailed index of the star brand reputation index.

In March 2026, the 30th place in the star brand reputation was analyzed in the order of BTS, Park Ji-hoon, Lim Young-woong, Blackpink, Yoo Hae-jin, Yoo Jae-seok, Kim IVE, Son Heung-min, Seventeen, Woods, Lee Jung-hoo, Jeon Hyun-moo, Ryu Hyun-jin, Yoo Ji-tae, Park Bo-gum, Hyun Bin, ENHYPEN, Sung Si-kyung, Lee Byung-hun, Park Jin-young, Han Ji-min, Kiki, Lee Chan-won, Lee Joon-hyuk, Wanna One, Kim Tae-ri, Shin Dong-yeop, Stray Kids, and Ko Yoon

The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the star brand reputation, was analyzed to be 27,363,112, with the participation index of 1,663,902 media index of 2,915,672 communication index of 8,935,350 community index of 13,848,188. Compared to the brand reputation index of 7,992,722 in February, it rose 242.35%.

In second place, Park Ji-hoon's brand was analyzed as 14,042,781 with the participation index of 3,291,631 media index of 2,480,690 communication index of 4,617,630 community index of 3,652,831. Compared to the brand reputation index of 3,648,483 in February, it rose 284.89%.

Lim Young-woong's brand ranked third with a brand reputation index of 8,363,524, with a participation index of 499,845 media index of 1,228,460 communication index of 2,863,229 community index of 3,771,991. Compared to the brand reputation index of 6,439,247 in February, it rose 29.88%.

In fourth place, the Black Pink (Jisoo, Jennie, Rosé, Lisa) brand was analyzed at 7,884,894,894, with the participation index of 244,271 media index of 1,275,481 communication index of 2,468,181 community index of 3,896,961. Compared to the brand reputation index of 4,957,252 in February, it rose 59.06%.

In fifth place, Yoo Hae-jin Brand was analyzed with a brand reputation index of 7,568,885, with the participation index of 758,021 media index of 1,281,710 communication index of 2,886,299 community index of 2,642,855. Compared to the brand reputation index of 5,906,478 in February, it rose 28.15%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of big data analysis in March 2026, the BTS brand ranked first. BTS is back to ARMY around the world as a whole. Park Ji-hoon's brand is Wang Sanam, ranking second in the center of the discontinuation syndrome. Lim Young-woong's brand, which ranked third, is making a new record with the era of fandom heroes. Next, the fourth-ranked Black Pink brand is showing great power in the global chart. The fifth-ranked Yoo Hae-jin brand is a trusted and viewed 10 million actors and is loved by the people," he said.

"When we analyzed star brand big data in March 2026, it increased by 13.57% compared to 242,294,307 star brand big data in February. According to the detailed analysis, brand consumption rose 37.18 percent, brand issues rose 2.21 percent, brand communication rose 12.92 percent, and brand diffusion rose 17.94 percent, according to the reputation analysis.

Star brand reputation: BTS, Park Ji-hoon, Lim Young-woong, Blackpink, Yoo Hae-jin, Yoo Jae-seok, IVE, Son Heung-min, Seventeen, Woods, Lee Jung-hoo, Jeon Hyun-moo, Ryu Hyun-jin, Jungwoo Ha, Yoo Ji-tae, Park Bo-gum, Hyun Bin, ENHYPEN, Sung Si-kyung, Lee Byung-hun, Park Jin-young, Han Ji-min, Kiki, Lee Chan-won, Lee Joon-hyuk, Wanna One, Kim Tae-ri, Shin Dong-yeop, Stray Kids, Go Yoon-jung, Kim Yu-na, The Boyz, Seo Jang Joo Woo-jae, Jo Jung-seok, Kim Nam-gil, Kang Ho-dong, Kang Daniel, Hong Ji-yoon, Lee So-na, Park Sung-hoon, Rise, Yoon Jong-shin, Jang Min-ho, Byun Woo-suk, Koo Ja-wook, Yoo Ho-jeong, Lee Na-young, Goo-exchange, Park Seo-jin, Tak Jae-hoon, Go Soo-yeon, Cha Ji-yeon, Hearts to Hearts, Lee Soo-yeon, fromis_9, Kim Hye-yoon, Moon Ga-young, Lee Sung-min, Choi Ji-soo, Heo Chan-mi, Nam Ji-hyun, Ji Seok-jin, ILLIT

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*This content was translated by AI.