Le Seraphim "Congratulations on everything.""an unusual campaign

*This content was translated by AI.

LESSERAFIM is conducting a pleasant campaign ahead of the announcement of the lead single "CELEBRATION."

Earlier on the 8th, a notice of the "#TimeToCelebrate" campaign was posted on the team's official YouTube channel of Le Seraphim (Kim Chae-won, Sakura, Heo Yoon-jin, Kazuha, and Hong Eun-chae). In addition, all SNS profiles have been changed to images that mean "congratulations."

According to the agency Source Music, the project, which means "time to celebrate," is not limited to great achievements, but is designed to celebrate small daily lives. The five members actively communicated by leaving a reply directly on SNS posts using the hashtag. In addition, he shared positive energy by posting a video celebrating various situations, starting with "People in White Socks," "Doosan Victory," "Welcome to the Weekend," and "Ohasa (Starry Fortune) No. 1." The "#TimeToCelebrate" campaign selected such small yet witty topics to add fun and draw public sympathy and participation.

The event is part of a promotion commemorating the release of the lead single "Several." Le Seraphim announced the release of its second full-length album "PUREFLOW' pt. 1" on the 13th. The "celebration" in this album will be announced at 1 p.m. on the 24th in the form of a lead single. It is a song that celebrates the moment when Le Seraphim acknowledges his fear and has the inner strength to face it. The novelty is felt in the event tailored to the title of the new song.

Earlier, Le Seraphim also attracted a lot of attention with the promotion of the single "SPAGHETTI" released in October last year. Even before making the comeback official, he stimulated curiosity by replacing the digital covers and SNS profiles of past records with photos full of tomato sauce. A video titled "It's a tomato crisis" also received great attention. As such, Le Seraphim introduced creative promotions that were organically linked to the concept in each album. The "#Time to Celebrate" campaign is also intuitively delivering new song messages and naturally raising expectations for a comeback.

Le Seraphim will release its second full-length album "Pureflow Part.1" at 1 p.m. on the 22nd of next month, containing the lead single "Celebration."

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.