Lim Young-woong Ranks Second in May Star Brand Reputation; Shines with Radiant Presence

*This content was translated by AI.

Singer Lim Young-woong secured the second spot in the May Star Brand Reputation rankings, demonstrating his exceptional presence.

On May 28, 2026, according to the Big Data analysis results of the Star Brand Reputation for May 2026 released by the Korea Corporate Reputation Research Institute, Lim Young-woong took second place. BTS ranked first, and Yoo Jae-suk ranked third.

The Lim Young-woong brand was analyzed with a brand reputation index of 6,601,432, based on a participation index of 470,253, a media index of 1,190,082, a communication index of 1,843,537, and a community index of 3,097,561.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, analyzed the brand, stating, "The Lim Young-woong brand secured second place while cultivating positive influence alongside the 'Hero Era.'"

The top 30 Star Brand Reputation rankings for May 2026 were analyzed as follows: BTS, Lim Young-woong, Yoo Jae-suk, Byun Woo-seok, Ryu Hyun-jin, Park Ji-hoon, IVE, Son Heung-min, BLACKPINK, aespa, TWICE, Lee Jung-hoo, Han Lo-ro, Jeon Hyun-moo, Park Ji-hyun, Lee Sang-i, SEVENTEEN, Stray Kids, Haha, Kim Do-young, Wanna One, Kim Yong-bin, Red Velvet, Park Bo-young, Koo Kyo-hwan, Ju Woo-jae, Lee Chan-won, Kim Yuna, Kim Dong-hyun, and Hwasa.

The Korea Corporate Reputation Research Institute measured 250,348,644 pieces of Star Brand Big Data from April 28, 2026, to May 28, 2026, through consumer behavior analysis to determine the participation, media, communication, and community indices for Star Brands. Compared to the 262,120,141 pieces of Star Brand Big Data from April, this represents a 4.49% decrease.

The Brand Reputation Index is a metric developed through Big Data analysis, identifying that consumers' online habits significantly influence brand consumption. Star Brand Reputation analysis measures the relationship between consumers and Star Brands, positive and negative evaluations, media interest, and the volume of consumer interest and communication.

Star Brand Reputation analysis examines brands ranked high in brand reputation among variety show hosts, singers, trot singers, drama actors, movie actors, boy groups, girl groups, and athletes, analyzing their relationship with consumers through a Big Data reputation algorithm. The recommendation index is included as a weight in the detailed indicators of the Star Brand Reputation Index.

The top 100 Star Brand Reputation rankings for May 2026, based on Big Data analysis, were analyzed as follows: BTS, Lim Young-woong, Yoo Jae-suk, Byun Woo-seok, Ryu Hyun-jin, Park Ji-hoon, IVE, Son Heung-min, BLACKPINK, aespa, TWICE, Lee Jung-hoo, Han Lo-ro, Jeon Hyun-moo, Park Ji-hyun, Lee Sang-i, SEVENTEEN, Stray Kids, Haha, Kim Do-young, Wanna One, Kim Yong-bin, Red Velvet, Park Bo-young, Koo Kyo-hwan, Ju Woo-jae, Lee Chan-won, Kim Yuna, Kim Dong-hyun, Hwasa, 10CM, Jeon So-young, Cortis, Kim Jong-kook, Kim Go-eun, Kim Jae-won, Shin Dong-yup, BIGBANG, Ko Yoon-jung, Heo Nam-jun, Shin Hye-sun, Park Ji-sung, Sung Si-kyung, Kang Mi-na, Kang Dong-won, Gong Myung, Psy, Lee Dae-ho, Kim Hye-yoon, LE SSERAFIM, Apink, Kim Jong-min, Kim Hye-soo, Lee Jong-suk, Ha Ji-won, Kang Ho-dong, Lee Jung-jae, Choi Hyung-woo, EXO, Rise, Jung Woo, Chae Won-bin, Gong Seung-yeon, Moon Ga-young, Kim Jun-ho, Lee Sang-min, Seo Jang-hoon, NCT, Ahn Hyo-seop, Lee Byung-hun, Kim Tae-gyun, ENHYPEN, Yoo Hae-jin, Park Bo-gum, Lee Jun-ho, Kim Ha-seong, Hatsu to Hatsu, Gong Hyo, Lee Hyori, Hwang Jung-min, Park Jung-min, Jeon Ji-hyun, Yang Hyeon-jong, Kim Min-jae, Kang Min-ho, fromis_9, Jang Yoon-jung, Choi Sung-hoon, DAY6, Park Seo-joon, Kiki, Park Jin-young, Koo Ja-wook, Ailee, Hyun Bin, Ma Dong-seok, Ahn Jung-hwan, Swings, Ki-an 84, and Lee Jun-young.

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*This content was translated by AI.