1st Curtis, 2nd Byun Woo-seok, 3rd Lysanne

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• Rising Star Brand Reputation May 2026

According to the Rising Star Brand Reputation May 2026 big data analysis, Curtis ranked first, Byun Woo-seok second, and Lysanne third.

The Korea Corporate Reputation Research Institute analyzed 108,737,079 pieces of Rising Star brand big data collected from April 30, 2026, to May 30, 2026, through consumer behavior analysis, categorizing them into participation index, media index, communication index, and community index. This figure represents a 4.31% decrease compared to the 113,629,970 pieces of Rising Star brand big data from the previous April.

The brand reputation index is a metric created through brand big data analysis that reflects how consumers' online habits influence brand consumption. Rising Star brand reputation analysis measures the relationship with consumers, positive and negative evaluations, media interest, and the volume of interest and communication, with category consumption weights included in the sub-indicators.

The top 30 Rising Star brands in May 2026 included Curtis, Byun Woo-seok, Lysanne, Park Ji-hoon, Kim Yong-bin, Lee Sun-min, Han Lo-ro, Bibi, Kim Hye-yoon, Stray Kids, Woozi, Kim Go-eun, Heo Kyung-hwan, Kiki, Ju Woo-jae, Park Ji-hyun, Im Ji-yeon, Ko Yun-jung, ENHYPEN, Park Seo-joon, Park Jung-min, DAY6, Kim Se-jung, Tour, Moon Ga-young, Lee Jun-young, Lee Jong-suk, Lee Je-hoon, Choi Woo-sik, Ji Seong, and others.

The Curtis (Martin, James, Ju-hoon, Sung-hyun, Geon-ho) brand, which ranked first, recorded a brand reputation index of 4,694,941, with a participation index of 567,522, a media index of 1,332,392, a communication index of 1,431,000, and a community index of 1,364,026. This represents a 409.37% increase compared to the brand reputation index of 921,724 from the previous April.

The second-ranked Byun Woo-seok brand was aggregated at a brand reputation index of 4,308,953, showing a 1.30% increase compared to 4,253,555 in April. The third-ranked Lysanne (Won-i, Live, Minami, Mei, Jenna) brand was analyzed at a brand reputation index of 3,698,403. The fourth-ranked Park Ji-hoon brand stood at 3,555,042, a 5.25% decrease compared to April, while the fifth-ranked Kim Yong-bin brand was at 2,668,603, a 22.07% decrease.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "According to the Rising Star Brand Reputation May 2026 big data analysis, the Curtis (Martin, James, Ju-hoon, Sung-hyun, Geon-ho) brand ranked first. Analyzing the Rising Star brand category, the data decreased by 4.31% compared to the 113,629,970 pieces of Rising Star brand big data from the previous April. A detailed analysis shows that brand consumption increased by 23.77%, while brand issues decreased by 0.37%, brand communication decreased by 12.87%, and brand diffusion decreased by 1.77%."

He continued, "The Curtis brand secured first place by creating a trend of 'Young Creator Crew.' The Byun Woo-seok brand recorded second place by expanding from dramas to variety shows. The third-ranked Lysanne brand is creating hot content on social media. The fourth-ranked Park Ji-hoon brand is highly popular as an advertising model following success in films and dramas. The fifth-ranked Kim Yong-bin brand is building a healthy relationship with fans while leading emotional trot music."

This survey was conducted through big data analysis of brands including Curtis, Byun Woo-seok, Lysanne, Rise, Han Hye-jin, Park Seo-jin, Baby Monster, Yang Sang-guk, Do Kyung-soo, Lee Jun-hyuk, Ahn Sung-hoon, Rowoon, Kim Sun-young, Woody, Seo Kang-joon, Jeon Do-yeon, Yoon Kye-sang, Seo Hyun-jin, Lee Chang-seop, Jung Kyung-ho, Kim Hee-jae, Cats Eye, Shin Ye-eun, QWER, Da-young, Lee Moo-jin, Jang Ki-yong, Hatsu to Hatsu, Son Tae-jin, Jung So-min, Yoon Si-yoon, Carder Garden, Nam Ji-hyun, Cynthia, Jung Il-woo, Kang Tae-oh, Choi Yoo-ri, Jung Seung-hwan, BOYNEXTDOOR, Eunice, Chu Young-woo, Ahn Eun-jin, Kim Ui-sung, Marktop, Kim Young-dae, Lee Chae-min, Alpha Drive One, Jin Hae-sung, Jo Yu-ri, Moon Sang-min, Kang Moon-kyung, Izuna, Yoo Jae-myung, Pyo Ye-jin, Park Jae-jeong, Lee Yu-young, Yoon Park, Jung In-sun, Lee Il-hwa, Kim Hye-jun, Miyao, Kickflip, Park Hye-soo, Won Ji-an, Exslab, Im Jae-hyun, soju-yeon, Jo Jjajj, Oban, Gyeong Seo-ye-ji, Jang Rul, Hwang Ga-ram, and Soon Soon-hee.

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*This content was translated by AI.