1st: Lim Young-woong, 2nd: Byun Woo-seok, 3rd: Park Ji-hoon

*This content was translated by AI.

• Advertising Model Brand Reputation, June 2026

According to the June 2026 advertising model brand reputation big data analysis, the top three were Lim Young-woong in first place, Byun Woo-seok in second, and Park Ji-hoon in third.

The Korea Corporate Reputation Research Institute announced that it calculated the brand reputation index by aggregating participation index, media index, communication index, and community index based on an analysis of 37,645,645 advertising model brand big data records from May 4, 2026, to June 4, 2026. This figure represents a 21.90% decrease compared to the 48,203,029 records from the previous month.

First-place Lim Young-woong recorded a brand reputation index of 2,495,542, a 25.49% decline from 3,349,309 in May. Second-place Byun Woo-seok fell 35.98% to 2,408,653, while third-place Park Ji-hoon dropped 15.16% to 2,402,006. Fourth-place BTS declined 18.04% to 2,206,276, and fifth-place Lee Su-ji surged 1,094.68% to 2,079,800.

The top 30 advertising model brand reputation rankings for June 2026 were as follows: Lim Young-woong, Byun Woo-seok, Park Ji-hoon, BTS, Lee Su-ji, BLACKPINK, Ryu Hyun-jin, Son Heung-min, Lee Jung-hoo, Yoo Jae-suk, Jeon Ji-hyun, I-LAND, Ko Yun-jung, Gu Gyo-hwan, Kim Yuna, Gong Hyo-jin, Lee Byung-hun, Kim Do-young, Yoo Hae-jin, Lee Chan-won, Kim Hye-yoon, Park Bo-young, IVE, Park Eun-bin, Kim Go-eun, Young Tak, Psy, aespa, Kang Dong-won, Jeon Hyun-moo.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "According to the June 2026 advertising model brand reputation big data analysis, Lim Young-woong ranked first. An analysis of the advertising model brand category shows a 21.90% decrease compared to the 48,203,029 advertising model brand big data records from May. A detailed breakdown reveals that brand consumption rose 5.86%, brand issues increased 0.07%, brand communication fell 9.36%, and brand dissemination dropped 45.73%."

He continued, "Link analysis of the Lim Young-woong brand, which ranked first in the June 2026 advertising model brand reputation, showed high frequencies for 'unmatched,' 'record,' and 'donate.' Keyword analysis highlighted 'Hero Era,' 'concert,' and 'positive influence.' Analysis of the positive-to-negative ratio for the Lim Young-woong brand indicated a positive ratio of 92.67%."

The June 2026 advertising model brand reputation survey was conducted through brand big data analysis of Lim Young-woong, Byun Woo-seok, Park Ji-hoon, BTS, Lee Su-ji, BLACKPINK, Ryu Hyun-jin, Son Heung-min, Lee Jung-hoo, Yoo Jae-suk, Jeon Ji-hyun, I-LAND, Ko Yun-jung, Gu Gyo-hwan, Kim Yuna, Gong Hyo-jin, Lee Byung-hun, Kim Do-young, Yoo Hae-jin, Lee Chan-won, Kim Hye-yoon, Park Bo-young, IVE, Park Eun-bin, Kim Go-eun, Young Tak, Psy, aespa, Kang Dong-won, Jeon Hyun-moo, Ji Ye-eun, Faker, Bibi, Park Bo-gum, Park Seo-joon, Sung Si-kyung, Kim Dong-hyun, Park Jeong-min, Lee Jung-hyun, Kim Jong-kook, LE SSERAFIM, Hyun Bin, TWICE, SEVENTEEN, SHINee, Kim Hye-soo, Baby Monster, Jang Yun-jung, Kang Ho-dong, Lee Seung-gi, Shin Dong-yup, Daniel Kang, Chu Sung-hoon, Ryu Seung-ryong, Shin Min-a, Yoon Ah, Kim Yu-jung, Tour, Son Seok-gu, Kiki, Jung Dong-won, Son Ye-jin, Apink, Red Velvet, Ma Dong-seok, Jo Jung-suk, Won Bin, Lee Jun-ho, Lee Jung-jae, Jo In-sung, Hwasa, Han Jimin, Song Ga-in, Hwang Jung-min, Hatsu to Hatsu, Tak Jae-hoon, Ahn Jung-hwan, Seo Jang-hoon, Kim Jun-ho, Kim Tae-ri, Cosmic Girls, Kim Woo-bin, Kim Jong-min, Yoo Ji-tae, Chu Young-woo, Rise, Cha Seung-won, Jung Hae-in, Park Shin-hye, Lee Seo-jin, Lee Dong-wook, Kim Hee-jae, Song Ji-hyo, Oh My Girl, Park Jae-beom, Lee Chae-min, Lee Young-ja, Lee Kyung-gyu, Kim Yeon-koung, and Eom Tae-goo.

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*This content was translated by AI.