Lee Min-jeong, Park Ji-hyun, and Kim Jae-won win CF Star Award at the '2026 MTN Broadcasting Advertising Festival'

*This content was translated by AI.

MTN announced on the 9th that it selected Kia's "The Kia EV5 │ The Family SUEV" commercial as the Grand Prize winner of the '2026 MTN Broadcasting Advertising Festival.' This year marks the 18th edition of the awards ceremony, an annual broadcasting advertising event held since 2009. The winners in the main award categories were determined through evaluation by a judging committee composed of external advertising experts.

In the company-specific main awards, HD Hyundai Heavy Industries won the Marketing Innovation Award, KB Kookmin Bank received the Brand Award, the National Pension Service was honored with the Social Contribution Award, and Gmarket took home the Creative Award. The special award "Viewer's Vote Award," decided entirely through consumer mobile and online voting, went to Dong-A Pharmaceutical for its commercial "Panpirin Q: Fast Ending for Colds Day or Night." Additionally, Daehong Planning was named Agency of the Year.

The special CF Star Award Choi U (수상) was awarded to actress Lee Min-jeong. It was noted that Lee has served as both MC and guest on variety programs and made her return to drama after five years with the series "Villains." The Excellence Award went to singer Park Ji-hyun, a former contestant on "Mr. Trot2," who was highlighted for leading sold-out large-scale concerts and appearing on MBC's "I Live Alone" Lee Ryeok-i (수상).

The CF Star Award Rookie Award recipients included actor Kim Jae-won, Beatphella House, and Baby Don't Cry. Kim Jae-won was recognized for his roles in the dramas "King the Land," "Lady Jin," and the recently concluded third season of "Yumi's Cells," as well as his work as MC on KBS's "Music Bank." Beatphella House was introduced as a five-member beatbox group and content creator. Baby Don't Cry, a multinational girl group celebrating its first anniversary since debut, was noted for being included in NME's list of "100 Artists to Watch in 2026" selected by the British music magazine NME.

MTN stated, "This year's 18th Broadcasting Advertising Festival will serve as a space for communication where advertisers and models who have deeply reflected on how to comfort and move consumers amidst prolonged economic stagnation can enjoy together."

The awards ceremony will be held at 3 p.m. on July 21 at the Convention Hall of SME DMC Tower in Sangam-dong, Mapo-gu, Seoul. Award recipients including Lee Min-jeong, Park Ji-hyun, Kim Jae-won, Beatphella House, and Baby Don't Cry are expected to attend, and the event will be broadcast live in real-time via the YouTube channel "Adlib TV."

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*This content was translated by AI.