BTS V's "stepped into the crowd" meme sparks global SNS frenzy

*This content was translated by AI.

A meme playfully depicting BTS's V's friendly and bold personality has become a global sensation on social media.

The internet phenomenon archive website "Know Your Meme" highlighted Bae's meme, "V stepped into the crowd." This meme spread on social media platforms such as TikTok and Instagram Reels through user-generated content that re-edited performance footage with subtitles.

The meme began to spread widely in May when a short video of V naturally walking toward fans gathered at a concert venue during BTS's world tour was captioned "V stepped into the crowd." On May 30, a video created by an Instagram user using this meme received over 313,000 likes in just about a month and has since been used on other platforms such as TikTok.

The phrase originated from a video caption posted by Vogue World's official Instagram account when V attended the Vogue World event last October. At the time, the account stated, "Tonight, V moved to the audience seats to watch the performance. Familiar with fashion shows, V appeared in a stunning outfit as if standing on the runway."

Subsequently, the "V stepped into the crowd" meme spawned second-generation creations and is now being consumed by MZ generations worldwide as a way to express daily life using first-person point-of-view (POV) captions. The U.S. portal site Yahoo! explained that this trend began because V's name generates significant search volume and view counts globally, prompting social media users to insert the phrase into videos regardless of content in an effort to target algorithmic exposure.

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*This content was translated by AI.