'V Effect'! BTS V graces cover of UK's 'DAZED', topping bestseller lists in South Korea and Japan simultaneously

*This content was translated by AI.

BTS member V, who appeared on the cover of DAZED magazine's 2026 fall issue, has once again proven the "V effect" by reaching the bestseller list in both South Korea and Japan.

The 2026 fall issue of UK fashion magazine DAZED, featuring V on the cover, ranked first in major online sales charts in South Korea and Japan. Following its number-one position on Yes24 and Aladin's foreign book category overall rankings, it also secured the top spot in Rakuten's daily magazine ranking in Japan.

On Qoo100 in Japan, the issue claimed first and fourth places across all K-pop categories, and first through third to eighth positions in the K-pop magazine and photo book categories, with seven titles appearing in the top 10 sales rankings.

This photoshoot was taken in Paris during July when V attended Paris Fashion Week as Celine's global ambassador. V portrayed the fall-winter collection presented by Celine's artistic director Michael Rider in a classic mood.

Ted Stansfield, editor-in-chief of DAZED who collaborated on the project, praised V, saying, "V modeled like a professional." He further remarked after attending V's London concert during the 'Arirang' world tour, "The stage feels like V's natural habitat. He was born to stand on it."

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*This content was translated by AI.