In just 48 hours, a staggering $6.3 million... BTS V sets record for highest 'Media Influence Value' in collaboration with Champion

*This content was translated by AI.

BTS's V has achieved an unprecedented level of media influence value through a partnership with Champion.

Immediately following the announcement of his collaboration with the sports lifestyle brand Champion, V recorded a Media Influence Value (MIV) of $6.3 million. Fashion specialty outlet 'No Manners Magazine' reported, citing data analytics firm Lunchmetrics, that this figure generated over a 48-hour period from last month's 10th to 12th represents the highest MIV per period announced in 2026.

Lunchmetrics analyzed that on the day of the collaboration announcement, Champion's overall brand performance increased by 37 times. On last month's 10th, when V was appointed as a global ambassador, Target's Champion online site went down due to traffic surges, and products worn by V in the campaign sold out not only on the official website but also at all stores worldwide.

The Champion campaign is being broadcast from landmarks in cities around the world including Seoul, New York, London, Tokyo, and Shanghai, with stores in each country decorated with posters of V. Authentic Brands Group explained the reason for selecting V as follows: "This partnership is part of a strategy to further strengthen Champion's global brand positioning. V, possessing unique style, artistic vision, and global influence, is the person who best embodies the values defined by 'True Champion'."

'No Manners' recently analyzed that with contract conditions becoming more relaxed, the same individual can now represent multiple brands in fashion, beauty, and lifestyle (FBL). It further stated, "V is no stranger to collaborations and advertising activities between celebrities and brands in the FBL sector. Through this collaboration with Champion, he is expanding his influence even further."

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*This content was translated by AI.