The "V Effect": BTS's V as Cover Model Delivers Massive Impact… "Dazed" Sets New Record with All-Time High View Count

*This content was translated by AI.

BTS member V, who graced the cover of a British magazine, once again proved the so-called "V Effect," sparking significant buzz.

According to LBB (Little Black Book), a global business platform and media outlet, the British magazine Dazed recorded 119.2 million views and 6.45 million engagements for its 2026 Fall issue campaign featuring V as the cover model. The campaign content was exposed to 63.2 million people, and Dazed was analyzed to have recorded the largest increase in readership in 2026.

V's cover post garnered over 66.3 million views and 4.35 million engagements on Instagram. On TikTok, it achieved 40 thousand won views and a 19.6% engagement rate, while Dazed's official Instagram follower count increased by approximately 40,000.

The 2026 Fall issue of Dazed featuring V on the cover ranked No. 1 in the foreign books category bestseller list at Korean online bookstores Yes24, Aladin, and Kyobo Bookstore during its pre-sale period, and sold out at Ktown4u. It also recorded a No. 1 ranking in the magazine category bestseller lists at Music Plaza and LA Store in the United States, as well as Rakuten Japan, Qoo10, Coco Dive, and Music Japan in Japan.

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*This content was translated by AI.