[Exclusive]From Breakup to Tripling Revenue: Season 28's Gwang-su Baek Sang-yeop (CEO) Launches 'Boutique' [Interview]

*This content was translated by AI.View Original

"It just had to happen right before we met (this incident)... Please offer me some comfort. Haha."

When contact was re-established with Baek Sang-yeop (CEO) approximately eight months after the previous interview in February, a calm yet unhidden sadness could be briefly felt in his voice. Setting aside the pain of a breakup that was difficult to express in words, Baek Sang-yeop (CEO) was focused on the future of Noble Lie, the marriage information company where he is pouring his passion and intent.

On the evening of the 8th, we met with Baek Sang-yeop (CEO) at a location in Cheongdam-dong, Seoul. Baek Sang-yeop (CEO), who appeared as Gwang-su in the Season 28 divorced special episode of SBS Plus and ENA's "I Am Solo," which achieved its highest viewership rating and became a topic of conversation, reached the final couple stage and captured everyone's attention with his sweet real-life couple dynamics after the show ended. However, he once again surprised everyone with news of a sudden breakup.

Meeting with reporters about a month after the breakup, Season 28's Gwang-su was cautious regarding issues related to the split, answering that he is "calming himself down." While acknowledging that he has been busy and overwhelmed due to his work at the marriage information company, he stated his plan to steady his mind further and devote himself to his main profession.

Baek Sang-yeop (CEO) previously drew attention in January when he was appointed as the new representative of the marriage information company Noble Lie.

In a February interview with StarNews, Baek Sang-yeop (CEO) revealed, "Actually, I didn't like marriage information companies at first either. Looking at media coverage, it seemed they were just assigning grades and producing sensational content where celebrities go to find out their grade. It felt like they only looked at conditions before making introductions." He added, "I talked with a close senior friend from my neighborhood, and we exchanged a lot of advice about love. He seriously proposed, 'Want to try running a marriage information company together?'" Following this, he declared a new beginning as the representative of a marriage information company, putting an end to his 15-year career in the entertainment industry.

Since then, Baek Sang-yeop (CEO) has achieved results that increased the company's revenue by more than three times in just six months. Baek Sang-yeop (CEO), who had repeatedly emphasized that "marriage is a great human affair," had already become deeply committed to the marriage information business.

As the next step for the company's growth, Baek Sang-yeop (CEO) chose what is called an "all-in-one" approach. The strategy is to transform the service into a system that connects the entire process—from preparing for meetings to actual encounters, matching, and ultimately marriage—rather than simply facilitating introductions.

Baek Sang-yeop (CEO) emphasized, "During consultations, I saw members who truly possessed great charm but kept failing at matching or struggling to effectively convey their appeal, which was very regrettable." He added, "From the perspective of a marriage information company, we want to put more effort into the details for appealing one's charm."

Recently, Noble Lie Group announced its core slogan, "We design every process from before meeting to marriage," through brand integrated positioning. The company explained that this philosophy stems from the belief that a good encounter requires not only introducing the other person but also a process of understanding and preparing oneself, opportunities to naturally meet the opposite sex, and professional matching and relationship development, all connected in a single flow. To achieve this, Noble Lie Group is organically connecting services necessary for marriage preparation—such as image and style care, offline meetings, and global matching—within a single brand, centered on 1:1 matching, which is the core area of traditional marriage information companies.

In particular, Noble Lie Group launched "Noble Lie Boutique," a premium total care space. The company stated that based on the concept of "human branding"—the idea that a person is also a brand—it supports customers in preparing for good encounters with greater confidence, going beyond simply introducing partners. Experts in various fields participate to provide a single program that includes personal color diagnosis, hair and makeup, personal styling tailored to body type and image, and premium profile photography. By accompanying customers through the preparation process before matching, Noble Lie designs not only "who to meet" but also "how to prepare for the encounter."

Additionally, the "Noble Lie Party," which has been operated to allow members to get to know each other in a more natural environment, is being restructured with Baek Sang-yeop (CEO) participating directly as a host. The company plans to provide various opportunities for encounters centered on private spaces in major areas of Seoul. In the future, it aims to expand beyond one-off parties into stay-type content such as wellness programs where customers can experience and interact together, broadening the scope from "introduced meetings" to "meetings where they get to know each other through shared experiences."

Meanwhile, Noble Lie Group launched its Tokyo branch in Japan, "Noble Lie Japan," expanding its service area through Korea-Japan international matching. Based on a global infrastructure linked with local Japanese marriage counseling networks, the company supports encounters between Korean men and Japanese women. The strategy is to expand customers' choices of partners beyond domestic-centric matching to overseas options.

In this way, preparation for meetings is connected through "Noble Lie Boutique," diverse opportunities for encounters through "Noble Lie Party," professional partner recommendations and relationship design through "Noble Lie," and global encounters through "Noble Lie Japan." The company allows customers to experience the necessary processes—from preparing for a meeting to finding a good match and reaching marriage—within a single brand.

Along with this, Baek Sang-yeop (CEO) opened his own YouTube channel, "Baekga Sajeon" (Encyclopedia of Hundred Schools). "Baekga Sajeon" will be operated as a content channel that actively communicates with the public based on experience accumulated in actual counseling and matching fields, covering a wide range of topics from gender relationship issues trending in communities to realistic concerns about dating and marriage.

Baek Sang-yeop (CEO) stated, "I believe the role of a marriage information company should not remain limited to finding and introducing good partners." He added, "While it is important who you meet, the process of understanding how prepared I am for a good encounter and what kind of relationship and marriage I desire is also important."

He continued, "The 'all-in-one' that Noble Lie talks about does not simply mean having many services. It means connecting processes that were previously disconnected—from preparing for a meeting to finding a good match, developing the relationship, and reaching marriage—into a single flow."

Furthermore, he stated, "We are preparing for good encounters through the Boutique, creating natural opportunities for meetings through parties, finding suitable matches through professional matching, and expanding the scope of encounters through Japan." He concluded, "Going forward, Noble Lie will set new standards as a company that designs every journey of its customers from before meeting to marriage, rather than simply being a marriage information company that introduces people."

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*This content was translated by AI.View Original