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NCT WISH, Park Woo-jin to appear… 1theK hits global fans with diverse content

Published:

Han Haesun

*This content was translated by AI.View Original

/Photo=1theK
/Photo=1theK

1theK (One The K), the representative global K-pop media under Kakao Entertainment, is drawing a strong response from global K-pop fans with original content that captures artists’ music and performances, as well as their off-stage charm, in various ways. From live sessions held in unique spaces to performances reflecting fan preferences, and variety content where fans directly observe online reactions, the platform is delivering fresh entertainment through differentiated concepts.

First, 1theK’s signature live content, “Outdoor Recording Studio,” is characterized by capturing artists’ voices and the on-site atmosphere vividly in unusual spaces beyond a traditional studio. By performing live against backdrops that match the mood of the songs, it conveys not only the inherent appeal of the music but also a unique listening experience where space and sound blend together. The natural ambient sounds and open scenery add to the experience, making it feel as if one is hearing the artist sing live on site.

On the 12th, Jeon Yu-jin, who released her first full-length album “Adios,” performed a live version of her new song at Seonyudo Park. At 6 p.m. on the 14th, global band hrtz.wav (Hartz Wave) will meet fans with their follow-up track “Sunday Morning.” On an outdoor stage that captures the fresh atmosphere of a love song, Hartz Wave is set to showcase its unique band sound and live performance. Following this, boy band Xdinary Heroes (XH) will appear at 9 p.m. on the 15th. Set against a backdrop of open sea and sky, they are expected to deliver a vivid live performance that conveys the team’s distinctive musical energy. Anticipation is building for the live performances the two bands, each with different musical colors, will present in their respective spaces.

Performance content designed to allow fans to enjoy choreography and stage direction more intensively is also popular. “Wonder Kill For” is a content series where fans vote to select the most notable “kill point” section of a song, and artists then deliver a special performance centered on that segment. Rather than simply watching an artist’s stage, the fact that fan preferences and opinions are reflected in the actual video adds meaning as participatory communication. NCT WISH’s “Wonder Kill For,” to be released at 8 p.m. on the 15th, is also expected to offer the fun of rediscovering the appeal of the stage through kill points directly chosen by fans.

On the same day at 7 p.m., Nam Woo-hyun’s “Suit Dance” will be released. “Suit Dance” is a content series that maximizes the appeal of performance through an artist’s suit styling and sophisticated video direction. It is characterized by capturing not only the details of the choreography but also the artist’s expressions and movements clearly, based on restrained styling and refined visual aesthetics. As Nam Woo-hyun releases his second full-length album “2X8” to mark the 10th anniversary of his solo debut, attention is turning to what kind of performance will capture viewers’ eyes.

Variety content featuring artists’ candid talk and hidden episodes will continue. “Idol Appearance” is a content series where artists search for their own names on online communities and social media, directly check comments and various reactions left by fans, and engage in conversation. It offers differentiated fun not only by allowing fans to hear the artist’s honest thoughts and off-stage stories but also by narrowing the distance between artists and fans through online reactions. On the 13th, Park Woo-jin, who returned with his new album “SOLSTICE,” appeared and showcased his witty talk. At 10 p.m. on the 15th, TEEN TOP, who is back with their new album “DON’T STOP,” will appear to share episodes related to their music activities and the members’ fun team chemistry.

1theK, which has over 35 million subscribers worldwide, is widely loved by fans around the globe for highlighting artists’ music and charm in various ways tailored to the characteristics of each content type, ranging from live sessions to performances and variety shows based on K-pop. In particular, it covers a wide range of genres, from performance content completed through fan participation to live sessions unfolding in unique spaces, and variety shows that allow fans to encounter artists’ off-stage stories up close. The platform plans to continue broadening its connection with fans through differentiated content in the future.

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*This content was translated by AI.View Original

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