HYBE has achieved its highest-ever quarterly revenue, driven by the strong performance of its world tours. The company’s cumulative revenue through the third quarter is now approaching 2 trillion KRW.
On November 10, HYBE announced, “Consolidated revenue for the third quarter of 2025 reached 727.2 billion KRW, up 37.8% year-on-year. This surpasses the previous record of 726.4 billion KRW, set in the fourth quarter of 2024.” The company had also recorded its highest-ever quarterly sales in both the first and second quarters of 2025. Thanks to this steady growth, HYBE’s cumulative revenue for the first three quarters totaled approximately 1.93 trillion KRW.
Direct participation revenue for the third quarter amounted to 477.4 billion KRW, accounting for about 66% of total sales. The surge was driven by BTS Jin’s global solo tour, as well as large-scale world tours by TOMORROW X TOGETHER and ENHYPEN, which were met with enthusiastic global fan support. As a result, concert revenue soared to 245 billion KRW, more than tripling year-on-year. However, due to relatively fewer artist comebacks during the period, album and music revenue declined to 189.8 billion KRW, marking a year-on-year decrease.
Indirect participation revenue—including MD and licensing, content, and fan club sales—reached 249.8 billion KRW, up 22% year-on-year. Among these, MD and licensing revenue recorded 168.3 billion KRW, a 70% increase compared to the same period last year. The growth in MD sales was driven by strong demand for tour-related merchandise, light sticks, and IP-based character products linked to artists’ tour activities.
Written by Yoon Sang Geun
Translated by Lee So Yun
