Chairman Chung Eui-sun said, "In the transition period of the AI industry, support for supply ecosystem partners will be expanded"...New Year's Day

*This content was translated by AI.

"With bold cooperation with various partners, we must confront the industrial transition period triggered by AI through ecosystem expansion."

Hyundai Motor Group Chairman Chung Eui-sun made the remarks at Hyundai Motor Group's 2026 New Year's party held online on the 5th, predicting, "This year will be a year where the crisis factors we have been concerned about will come true."

Chairman Chung also called for clear situational awareness and agile decision-making that penetrate the essence. Leaders should not stay just by looking at numbers and data, but should visit the site outside of the monitor and check the nature of the situation directly through people, he said. "Most importantly, fast and clear communication and agile decision-making that is not bound by form."

In addition, Chairman Chung suggested △ expanding interest and support for supply ecosystem partners △ expanding ecosystem through bold cooperation with various partners △ leading new standards for industries and products.

In particular, Chairman Chung said, "Although the core competitiveness of products is determined by AI capabilities just by looking at the automobile market, the reality is that global leading companies have already dominated this area with hundreds of trillion won in investment, but we still have not enough capabilities."

"We have one of the world's leading capabilities in designing and manufacturing physical products," he said. "If we look at the bigger future and expand the ecosystem through bold cooperation with various partners, we will be able to provide better value to customers."

Finally, he said, "We must lead the new standards of industry and products in this difficult change," adding, "If there is no way, we can find a way, and if there is no way, we can make a way." He preached the theory that 'this cannot be a failure unless I think it is a failure'.

Following Chairman Chung's New Year's message, the New Year's party was followed by a meeting of executives and employees. Chairman Chung, Vice Chairman Jang Jae-hoon, Hyundai Motor President Jose Munoz, Kia President Song Ho-sung, Hyundai Mobis President Lee Kyu-seok, Hyundai Motor Group President Luke Donkerbolke, Sung Kim, Manfred Hagi, and Vice President Kim Hye-in attended the meeting. At the meeting, major executives explained the current status of key future mobility technologies such as AI, SDV, and robotics, as well as technology internalization, willingness to build related ecosystems, and future plans.

On the other hand, Vice Chairman Jang Jae-hoon said about the software-oriented vehicle (SDV) plan, "The transition to a software-oriented mobility company is at stake for Hyundai Motor Group's survival and future," adding, "This goal is irreconcilable and unchanging, and the entire group should think together and prepare for the next step of SDV."

He added that the collaboration system with Fortitudot (42dot) will remain the same, and major development projects to which SDV technology is applied will also be carried out as scheduled.

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*This content was translated by AI.