White House Holds Dinner Meeting With First Lady 'Janja Lula'

*This content was translated by AI.

First Lady Janja Lula da Silva, who is visiting Korea with Brazilian President Lula, held an exclusive dinner meeting with Jongwon Baek Dubon Korea representative at a restaurant in downtown Seoul on the 21st.

The dinner was held at the request of the first lady, and Mrs. Janja posted a video of the meeting with the representative of Jongwon Baek on her SNS account on the 23rd.

In response, an official from Dubon Korea said, "The meeting was made at the request of First Lady Janja, who was always interested in Hallyu and Korean food," and added, "We have had in-depth conversations about the possibility of globalization of Korean menus based on K-sauce and ways to spread Korean food in Brazil."

In the video released by First Lady Janja, CEO Baek delivered goods signed by BTS (BTS) as gifts. CEO Baek said, "BTS Jin wanted to come with me, but unfortunately he couldn't come," and added, "I asked Jin to sign the drink she made herself and deliver it to her."

CEO Baek then said, "I am very impressed by the activities the first lady does for the socially underprivileged," and added, "Thank you so much for loving Korea and supporting BTS in Brazil."

At the meeting, Mrs. Janja proposed an official invitation to Representative Baek to Brazil in October this year, emphasizing "cultural diplomacy in which the private sector takes the lead," and it was reported that Representative Baek readily accepted it on the spot.

In fact, CEO Baek is expanding the Dubon Korea Korean food franchise brand by entering the global market, and is known as a person with both global popularity and commerciality, such as launching a "global food consulting" Korean menu and developing Korean food distribution products based on his own sauce.

Mrs. Janja's invitation to CEO Baek to Brazil is likely to lead to the launch of the Dubon Korea brand in Brazil, the launch of its own source-based Korean menu, and the revitalization of underprivileged areas through the transfer of know-how in regional development in Dubon Korea.

"This meeting with the Brazilian first lady was a place to be sure that the Korean Wave, which started in K-POP, is leading to K-FOOD," said an official from Dubon Korea who spoke to this newspaper by phone.

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*This content was translated by AI.