BYD Korea unveils 'DOLPHIN' digital film with city-pop sensibility

*This content was translated by AI.

BYD Korea unveiled a digital film campaign applying city-pop sensitivity to commemorate the launch of its small electric hatchback "BYD Dolphin" on March 10, 2026. This campaign has been produced as a content-oriented series that combines animation and music, breaking away from the general advertising format that directly emphasizes the performance of the car.

The campaign aims to form a consensus with the 2030 generation, the main target group, through city pop music and animation styles that contain urban sensibilities in the 1980s and 1990s. The video consisted of three episodes on the theme of mileage, surround view, and indoor space, and focused on conveying Dolphin's sensibility and lifestyle in a friendly way. The video will be released sequentially through various platforms such as BYD Korea's official YouTube, Instagram, and Megabox theater advertisements.The BYD Dolphin is the first model in the Ocean Series inspired by marine life, a compact hatchback aimed at popularizing electric vehicles.

The launch price starts at 24.5 million won and can be purchased at up to 21 million won when the subsidy is applied. Based on e-Platform 3.0, a platform dedicated to electric vehicles, it has secured 2,700mm of wheelbase to provide ample indoor space, and has basic convenience and safety specifications such as panoramic glass roof and 360-degree surround view. In addition, it is a model that has demonstrated safety and environmental performance by obtaining the highest rating of 5 stars in the Euro NCAP and Green NCAP evaluations. BYD Korea said it hopes the digital film will be consumed as a single content beyond car advertisements and will expand its contact with the younger generation with the cheerful image of Dolphin.

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*This content was translated by AI.